Valeria Maltoni from Conversation Agent recently wrote about Groupon as an example of a business employing a strong copywriting strategy. Valeria writes, Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. (See Conversation Agent: How Content Seals the Deal at Groupon.) If you’re unfamiliar with Groupon, it’s a daily … more »

Typography for Lawyers provides the basics of typography and general style in an easy-to-read way that would be perfectly suited not only for lawyers, but for anybody whose writing needs a little cleaning up (for example, you could send it to the project manager who keeps putting two spaces after each period). Definitely a handy resource to know about. Hat tip: tc.eserver library.

A lot of departments think that a team needs a style guide and a unified approach, if you want the audience to experience a consistent, professional branded experience. I used to think the same. In fact, just last week, we started discussing whether to use greater than symbols (>) or pipes (|) or nothing at all to indicate menu hierarchy and subtabs. I admit that … more »

10 Challenging But Awesome CSS Techniques – Nettuts+.

The Chicago Manual of Style Online

Writing Technically: User is king.

10 Rules for Writing Numbers and Numerals But my gut says when writing “technical material,” #2 is wrong. What do you think?

Table of Contents: Creative Examples | Smashing Magazine.