Each technical communication conference I attend, one of the activities that attendees look forward to is strolling through the exhibit hall, perusing the various tech comm booths, picking up freebies and fliers, listening to vendor pitches, and generally taking in the tech comm world of products. With that in mind, and as an opportunity to give more visibility to my sponsors, I offer a regular … more »

The other week, while I was at the WebWorks Roundup conference in Texas, where I was one of the featured industry speakers, I was sitting next to Anne Gentle during one of the panel sessions, and I asked her about branding. It seems like once you become branded through your blog, it’s hard to reinvent yourself.