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Messages from My Tech Comm Sponsors — November 2011

Tom Johnson — Fri, 11 Nov 2011 14:46:00 +0000

Each technical communication conference I attend, one of the activities that attendees look forward to is strolling through the exhibit hall, perusing the various tech comm booths, picking up freebies and fliers, listening to vendor pitches, and generally taking in the tech comm world of products.

With that in mind, and as an opportunity to give more visibility to my sponsors, I offer a regular “Message from the Sponsors” post. I give each sponsor the opportunity to let my readers know about their products and services. I hope you can think of this post as similar to strolling down a virtual conference exhibit hall (at least a little bit).

Clarify: Image capture, Image editing and Document Authoring – Together at Last

So many of us have suffered through the tedious process of capturing screenshots and posting them into Word or some other text editor. When you’re trying to communicate quickly, this can be like flying down the highway only to get stuck in the worst Los Angeles traffic imaginable.

Clarify removes the traffic jam. With fast and flexible screen capture tools, you can quickly grab multiple images. As you capture the images, Clarify creates a document for you. Everything you need to author your document is right there, including text entry and image annotation tools, such as arrows, boxes, blur, highlight, borders, image resizing, and cropping.

Clarify is great for banging out a quick how-to, providing fast revision notes to a colleague, or for providing application feedback for developers. And at just $29.99, it’s extremely affordable. Clarify is available for both Windows and Mac.

Download a free 14-day trial and see how much more productive you can be when working with an integrated screen capture, image-editing, and document-authoring tool.

Learn about content strategy in technical communication with Scriptorium at LavaCon

Ryan Fulcher, Alan Pringle, and Sarah O’Keefe will be attending LavaCon next week with free chocolate (of course!). Stop by our booth and don’t miss Sarah’s session on content strategy in technical communication. We look forward to seeing you there, or on our next round of webcasts! (Note: After our move, our direct phone numbers changed. Please contact us via 919-481-2701 or 866-605-9677.) For more information about Scriptorium, see http://www.scriptorium.com.

Controlled English with Congree – the New Standard in Technical Writing

Congree is the world’s premier controlled-English authoring assistance software. Working as a plugin to a variety of editing tools, including JustSystems XMetaL, Congree helps you leverage on sentences you and your team have already written, unify your abbreviations, terminology, and acronym usage, and ensure that everything you write conforms to your corporate style guide. Congree functions as a simple plugin, and is both customizable and extremely easy to use. Get the most out of your XML authoring with Congree. Please join our joint webinar with JustSystems on Wednesday, December 7, 2011 by following this link.

Dr.Explain 4.5 released

A new version of likely the most eccentric help file authoring tool, Dr.Explain, has been recently released. A free demo copy of Dr.Explain 4.5 is available at http://www.drexplain.com/download.

Unique to Dr.Explain is its innovative approach to creating help documentation much quicker than with other tools. The program parses a live application and automatically produces screenshots of its windows along with a sequence of explanatory callouts for each control.

Dr.Explain 4.5 update includes about 200 improvements, features, and optimizations in total.

Annotation Template Editor is one of the coolest new features of the new release. It allows to create callouts of any design, complexity & style. Now you can prepare amazing annotated screenshots and graphics and insert it into your help documentation in a single tool.

For more info about the Dr.Explain help file and on-line manual authoring tool, see http://www.drexplain.com.

Tedopres International – www.tedopres.com

Also known as Simplified English, the main objective of a controlled language is to make technical text easy to understand. Tedopres HyperSTE standardizes vocabulary and style according to linguistic style guides and standards like Simplified Technical English, aiming to improve consistency, eliminate ambiguity and reduce complexity. It also provides objective criteria for quality control. Controlled Language includes a general dictionary and a set of writing rules. In addition to the general vocabulary, companies can define their own Technical Names (terminology).

A few benefits of controlled authoring include:

Quality assurance and improvement
Standardized way of writing
Improved safety
Efficient authoring
Reduced time to market
Improved customer experience
Facilitates XML, content management, structured authoring (Information Mapping,DITA, S1000D)
Considerable cost savings
Cheaper, faster and better translations

For more information, see www.simplifiedenglish.net.

You can also learn about controlled authoring with Tedopres’ HyperSTE at LavaCon. Join Tedopres at LavaCon, November 13–16, 2011, Austin, TX, where Berry Braster (Sales & Marketing Director and implementation expert) will be speaking in a panel discussion titled, “Controlled Language – Making it work for you!” The panel discussion will include Kit Brown-Hoekstra of Comgenesis (she will moderate the panel), Sherri Sotnick of Elekta (who implemented Elekta Approved Simplified English), Berry Braster of Tedopres (implementation expert) and Poppy Quintal (standard expert). For more information on Lavacon, please visit http://lavacon.org. Please contact us to be eligible for discount coupons. For more information, please contact us at ste@tedopres.com.

To learn more about TedoPres, see www.tedopres.com

Adobe Celebrates the 20th Anniversary of RoboHelp with a Limited Period 40% Off “Switcher” Promotion

Struggling with your current help authoring tool? Looking to “switch” to a tried-and-tested tool, one that has been the professional standard in the user assistance space for the last 20 years? Adobe has the answer … and the perfect reasons too!

Adobe celebrates the 20th anniversary of RoboHelp with a limited period 40% off “switcher” promotion. Switch from MadCap Flare, Author-it, or Doc-To-Help Enterprise or Doc-To-Help for Word and save 40% off Adobe RoboHelp 9!

Time frame: October 17th 2011 through February 16th 2012
Scope: US only

For more details (top reasons to switch, testimonials, switching resources) about the RoboHelp 40% off “switcher” promotion, please visit http://www.adobe.com/products/robohelp/switch.html

To learn more, please sign up for the upcoming Adobe RoboHelp “Switcher” webinar at 10.00 am PST on 30th November (Wednesday).

Information Design online grad programs at Southern Polytechnic

Life is full of choices. So why choose Southern Polytechnic’s online graduate programs in technical communication and information design and communication?

Because we’ve been in the “business” of teaching online for years, so we have the hard stuff down, and our MS degree has been around since 1988–yikes! Almost before the Internet (well, not quite). Nowadays, we have an online graduate certificate in tech communication, four advanced certificates, and the full MS in Information Design and Communication, all online.

We’ve got great grad faculty who practice what we teach, who engage with you in a combination of weekly discussions (asynchronous so you can communicate even in your bunny slippers, if that’s what works best for you), and weekly projects that grow to bigger projects, both individual and team-based. The result: you learn by doing, by sharing, and by producing and you build a great portfolio of your products to take to market.

For more about our programs, visit us at idc.spsu.edu.

New Release: MadCap Mimic 6

MadCap Software is pleased to announce the release of Mimic 6, for software simulations and tutorials.

New features in Mimic 6 include:

Audio Narration
Audio Objects
Improved Recording Workflow
Flash Embedded Skin Enhancements
Flare 7 Integration
And Much More

Watch the What’s New video here:
http://www.madcapsoftware.com/products/mimic/overview.aspx#whatsnew

To learn more about Mimic, visit:
http://www.madcapsoftware.com/products/mimic/

Upcoming Webinar: Strategies for Building and Managing Large Online Libraries – Nov. 30, 10am (Pacific)

In this webinar, learn some key methodologies for starting a large project, gaining client/employer consensus, and making your way from ground zero to useable, accessible procedures. These solid practices will help you regardless of the help authoring tool you have selected.

Presenter: Beth Gerber, Lightext, Inc.

For more information on upcoming webinars, and past webinar recordings, visit:
http://www.madcapsoftware.com/demos/webinars.aspx

Competitive Upgrade Pricing on MadCap Flare, MadPak

The reasons to switch to MadCap Flare from other tools such as RoboHelp® and FrameMaker® are growing.

As the original creators of RoboHelp®, the team at MadCap Software developed Flare from the ground up, using the latest technologies, with the vision to create the most advanced single-source, multi-channel publishing application on the market. Now in its 7th release, Flare boasts an impressive list of features and functionality.

Flare was the first to introduce features such as native mobile output, and to launch a complete suite of fully integrated tools to support the entire authoring, contribution, review and localization process.

Users switching from other legacy tools can save up to 50%.

For more information about switching to Flare, including case studies, white papers and transition guides, visit:
http://madcap.us/uKEjBT

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If you’re interested in getting your message out to technical communicators, let me know.

Blog Sponsors

Reinventing Yourself Through Your Blog

Tom Johnson — Mon, 02 Nov 2009 04:10:21 +0000

The other week, while I was at the WebWorks Roundup conference in Texas, where I was one of the featured industry speakers, I was sitting next to Anne Gentle during one of the panel sessions, and I asked her about branding. It seems like once you become branded through your blog, it’s hard to reinvent yourself.

I was speaking at WebWorks on blogging and web 2.0. More than anything else, my blog has branded me as a blogger. This brand has led to numerous speaking invitations at conferences and chapters. The more I speak about blogging, the more I become branded as a blogging expert –- it’s a cycle of branding that perpetuates itself.

At the conference, I learned that although some people have branded themselves online in certain ways, they can be much different in person. For example, online you know Richard Hamilton, founder of XML Press, as an entrepreneurial publisher focusing on the technical communication market. You may also see Richard as an experienced manager through his recent book Managing Writers. And you may gather that Richard is a careful, analytical thinker from his lengthy conference write-up posts. That’s how Richard has branded himself — as a publisher and manager.

But Richard has another side to him as well. He’s a pilot and previously owned his own airplane. He loves reading literature, especially mysteries. For example, he has read Sue Grafton’s mystery series (A is for Alibi, B is for …) series up to G. His whole face lights up when he starts talking about mystery novels with another mystery aficionado.

He boots his computer in Ubuntu and prefers to write everything in DocBook XML. He also seems to enjoy long car drives (for example, he drove from Colorado to Texas and back for the conference). More than anything, Richard is one of the most warm, friendly, and conversational people you will ever meet.

Alan Porter is even more of an interesting figure when it comes to branding. Online you know Alan as the head of WebWorks (or VP of Operations). You read his blog as an expert in the tech comm industry, especially with wikis. His forthcoming book, Wikis: Grown Your Own for Fun and Profit, will only solidify his wiki branding. He also blogs about trends in user behavior, from observing, for example, the way his teenage daughter approaches her homework.

But in person, you’ll find that, like Richard, Alan has another side to him entirely. A cowboy-boot wearing Englishman, Alan is an avid comic artist. Mention conferences like Comicon and Dragicon and his ears perk up. He regularly writes the stories, dialog, and scripts for the comic book CARS.

In addition to his drawing talents, Alan has also written books on James Bond, Batman, Star Trek, and the Beatles. He has strong feelings about the importance of storytelling. In fact, Alan works only 30 hours a week so he can focus on his writing.

Alan has written a mystery novel set with NASCAR racing and another novel about Shakespeare pretending to be Christopher Marlowe, which an agent of his was shopping around Hollywood for a possible movie. Alan is also a consultant for Tedopres, a company focused on simplified technical English. He can fly out to your location and train your employees on simplified technical English techniques.

Alan understands the importance of recording presentations. He records all major WebWorks conference sessions, making them available at first on a limited basis and then eventually opens them up to everyone. He’s allergic to gluten, is married to a court reporter, and when you mention his competitor’s products, such as Flare, he breathes a deep sigh.

I’ve gotta say, Alan is one of the most interesting people to meet, because unless you know this other side of Alan, all of this comes as a complete surprise. It’s a surprise mostly because Alan has chosen not to brand himself this way online. In fact, he has a policy that he will not write about either his company’s products or his competitor’s products on his blog.

Blogs provide you with an opportunity to brand yourself with an identity you want to be known by. But you have to be careful what you blog about, because that brand then stays with you. You become known for that brand, and it can be hard to change.

Reinventing yourself with a new identity isn’t impossible. It just requires you to shift your focus, to start writing about a new topic.

I mentioned at the beginning that I’m not so eager to be branded as a blogger (and podcaster and WordPress person). Ideally, I would like to be a screencaster and wiki expert as well. To make that happen, I’ll have to shift the focus of my blog — for about the next 200 posts.

I could make the shift, but I think I prefer to let things happen in a more natural way. It’s more interesting to let water flow in the direction it wants to. And then every once in a while look up to see where you are.