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    Archive for text

    Familiarity Affects Preferences for Text or Video

    August 8th, 2011 | 17 Comments »

    Familiarity and video

    This weekend I had to replace the solenoid in my Frigidaire Gallery refrigerator. The solenoid controls the flow of water into the ice maker, among other things. I’m not a technician, so when I received the new solenoid and looked at the instructions, I was a little hesitant to do what the text said. I was supposed to actually cut off the nozzles at the … more »


    Less Text, Please: Contemporary Reading Behaviors and Short Formats

    January 21st, 2011 | 33 Comments »

    Less Text, Please

    Yesterday I had a meeting with some managers about a series of quick reference guides that I had been preparing. If you remember, much of my callout post referred to a strategy about callout design. It was the same project. (The team actually went with bubble callouts rather than my minimalist callouts, but that’s another story.) During the meeting, as the team looked at the … more »


    Text Matters

    November 5th, 2010 | 17 Comments »

    emptypackage

    I’ve noticed something lately. If you redesign your website, almost no one comments. If you make a cool graphic, almost no one comments. If you make a screencast or video, almost no one comments. But if you write a good post (which is 95% text), you get a ton of comments. I’ve seen this happen over and over. Why is that? In the realm of content, … more »


    I love Typography (iLT), devoted to fonts, typefaces and all things typographical

    December 30th, 2008 | Comments Off

    I love Typography (iLT), devoted to fonts, typefaces and all things typographical