The following is a guest post by Larry Kunz, a consultant with Systems Documentation, Inc. (SDI) Global Solutions. Writing a professional blog—whether you do it under your own name as Tom does, or under a company’s banner as I do—is about building a brand. By brand I mean the personality that you want to project. Just as companies have brands in the marketplace, individuals have … more »

Paul Pehrson and I sat down after Leadership Day at the STC Summit to talk about some of the strategies the board is taking to address the issue of trust. This is the first in a series of videocasts that I’ll be posting at the Summit.

I’ve decided to write a series of posts about what I consider to be the Seven Deadly Sins of Blogging (because sins always seem more interesting than virtues). Basically, I’m preparing for some presentations on blogging, and I’m hoping to get some scrutiny and feedback on these ideas. I plan to cover each one of the sins in depth with separate posts over the course … more »