Tag Archives: Twitter

Why Do People Rank High on the MindTouch #Techcomm Influencer Report?

MindTouch recently released their report about the most influential people in techcomm, and I was happy to rank so high. I’ve had varying reactions to this report for the past several years. The first year MindTouch released the report (2010), I thought it was an ingenious marketing tactic. Within days after the initial release, the company Continue Reading »

Trends in Search Engine Optimization — Shifting from Search to Social?

In The Big Shift from Search to Social, Anne Gentle notes the growing problem with Google’s search and trends towards alternative search sources, such as social networks like Facebook. She links to an stirring NY Times article called The Dirty Little Secrets of Search, which I recommend reading. The NYTimes article exposes how search engines Continue Reading »

Separating Basic from Advanced Topics: How Twitter Organizes Their Help [Organizing Content #18]

When you click Twitter’s help link, the help content is divided into three categories: Twitter Basics Something’s Not Working Report a Violation This division suggests a mental pattern about how people use help. You have the newbie group. These people are new to Twitter and need a grounding in the basics, such as what an Continue Reading »

Being unfindable (Sins of blogging)

Download MP3 Length: 25 min. The sixth sin in my ongoing series on the Seven Deadly Sins of Blogging is being unfindable. (The other sins include being fake, irrelevant, boring, unreadable, irresponsible, and inattentive). Admittedly, lack of findability seems more a sin of omission than commission. Being unfindable seems like a sin bloggers commit against Continue Reading »