Tag Archives: Twitter

Why Do People Rank High on the MindTouch #Techcomm Influencer Report?

MindTouch recently released their report about the most influential people in techcomm, and I was happy to rank so high. I’ve had varying reactions to this report for the past several years. The first year MindTouch released the report (2010), I thought it was an ingenious marketing tactic. Within days after the initial release, the company Continue Reading »

Trends in Search Engine Optimization — Shifting from Search to Social?

In The Big Shift from Search to Social, Anne Gentle notes the growing problem with Google’s search and trends towards alternative search sources, such as social networks like Facebook. She links to an stirring NY Times article called The Dirty Little Secrets of Search, which I recommend reading. The NYTimes article exposes how search engines Continue Reading »

Separating Basic from Advanced Topics: How Twitter Organizes Their Help [Organizing Content #18]

When you click Twitter’s help link, the help content is divided into three categories: Twitter Basics Something’s Not Working Report a Violation This division suggests a mental pattern about how people use help. You have the newbie group. These people are new to Twitter and need a grounding in the basics, such as what an Continue Reading »

Being unfindable (Sins of blogging)

Download MP3 Length: 25 min. The sixth sin in my ongoing series on the Seven Deadly Sins of Blogging is being unfindable. (The other sins include being fake, irrelevant, boring, unreadable, irresponsible, and inattentive). Admittedly, lack of findability seems more a sin of omission than commission. Being unfindable seems like a sin bloggers commit against Continue Reading »

Creativity in the Workplace

In previous posts, I’ve explored whether technical writing is boring. Penelope Trunk’s latest post, All advice on how to manage creative people is awful, made me see the topic of workplace boredom in a different light. Citing research in sociology, Penelope explains that “people who work are happier than people who don’t because people who are Continue Reading »

Why teens don’t use Twitter

Fascinating NYTimes.com article about why teenagers don’t use Twitter (linked by Eddie VanArsdall). A few reasons teens avoid Twitter: it makes it difficult to hide what they’re doing, parents don’t want teens interacting with strangers, the communication is less friend driven and more professional oriented, the tweets are better for marketing or asking questions or Continue Reading »

Podcast with Anne Gentle about her Conversation and Community book

[amazon-product align="right"]0982219113[/amazon-product]Download MP3 Length: 40 min. As a follow-up to my review of Anne Gentle’s book, [amazon-product type="text" text="Conversation and Community: The Social Web for Documentation"]0982219113[/amazon-product], I also interviewed her for a podcast. Now you can listen to Anne talk about some of the concepts in her book in a more personal way through the Continue Reading »

Review of Conversation and Community: The Social Web for Documentation

One of the perks about being a blogger is that authors occasionally send me their books to review. Recently Anne Gentle sent me her new book, Conversation and Community: The Social Web for Documentation. Anne’s book is particularly important because it addresses the situation of the technical writer today, with the web in the state Continue Reading »

What Users Don’t Care About

It seems most of the conversations in our industry today revolve around value. If you go to stc.org, the large graphic at the center of the site says “The Value of Technical Communication.” (Given the recent events in the STC, to me the graphic really reads, “The value of the STC organization.”) At any rate, Continue Reading »