Tag Archives: Visual design

Seeing Before Reading: Messages Encoded in the Design of Information [Visual Imagination #2]

I stumbled across an essay called The Rhetoric of Text Design in Technical Communication, by Charles Kostelnick, a professor at Iowa State University, that discusses the meaning encoded in the visual arrangement of information. Kostelnick writes, We see documents before we read them: this initial encouter evokes an aesthetic response but one with immediate practical Continue Reading »