Tag Archives: Visual design

Familiarity Affects Preferences for Text or Video

This weekend I had to replace the solenoid in my Frigidaire Gallery refrigerator. The solenoid controls the flow of water into the ice maker, among other things. I’m not a technician, so when I received the new solenoid and looked at the instructions, I was a little hesitant to do what the text said. I Continue Reading »

Give the Perfect Gift this Season: A Laminated Quick Reference Guide

I was surprised and mildly pleased this weekend to see my sister-in-law Karin give a quick reference guide or “cheat sheet,” as she called it, to her grandma for her birthday. The guide focused on accessing and sending email in Gmail. Grandma was grateful and elated to see the work and detail that went into Continue Reading »

Seeing Before Reading: Messages Encoded in the Design of Information [Visual Imagination #2]

I stumbled across an essay called The Rhetoric of Text Design in Technical Communication, by Charles Kostelnick, a professor at Iowa State University, that discusses the meaning encoded in the visual arrangement of information. Kostelnick writes, We see documents before we read them: this initial encouter evokes an aesthetic response but one with immediate practical Continue Reading »

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