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    Archive for visual design

    Appearing on The Forge Show from TechSmith Today at 2pm EST

    October 13th, 2011 | 1 Comment »

    Appearing on the Forge

    I’m going to be on The Forge show today at 2pm EST. The Forge is a monthly web show put on by TechSmith, posted on their Visual Lounge blog. Here’s their description of The Forge: New to The Forge? Wonder what it’s all about? It’s TechSmith’s monthly webshow where we talk about screencapture, screencasting, visual communication and more. We share our tips and tricks and … more »


    Visually Appealing Documents Combine Text with Images

    October 10th, 2011 | 10 Comments »

    Visually Appealing Documents Combine Text with Images
    This entry is part 10 of 10 in the series Visual Imagination

    A few years ago, I was scouring magazines to get ideas for quick reference guide layouts. In particular, I found that WIRED magazine has some of the most creative and engaging layouts, often with text laid out in three or four columns, or along the side of a graphic, or in various quadrants about the page. I was trying to figure out the right layouts … more »


    Minimalistic Callouts Heighten Visual Appeal

    January 17th, 2011 | 9 Comments »

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    This entry is part 4 of 10 in the series Visual Imagination

    Lately I’ve been working on quick reference guides that contain a lot of callouts around screenshots. (By callouts, I mean explanatory text that points to some part of the image.) In trying to come up with the right design for callouts, I surveyed how other authors approached callouts. Below is a sampling of about 14 different approaches to callouts, with my analysis below each example. … more »


    Seeing Before Reading: Messages Encoded in the Design of Information [Visual Imagination #2]

    October 5th, 2010 | 2 Comments »

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    I stumbled across an essay called The Rhetoric of Text Design in Technical Communication, by Charles Kostelnick, a professor at Iowa State University, that discusses the meaning encoded in the visual arrangement of information. Kostelnick writes, We see documents before we read them: this initial encouter evokes an aesthetic response but one with immediate practical consequences. Since seeing precedes reading, the reader’s first glance influences … more »


    Two New Tools I’m Learning

    July 7th, 2009 | 3 Comments »

    Sometimes I can hardly believe I’ve gotten along for so many years as a technical communicator without a thorough understanding of Adobe Illustrator and Adobe Flash. They seem critical to technical communication. Why Illustrator With vector images (which Illustrator allows you to create), your images in quick reference guides will look sharp and crisp. The more quick reference guides I create, the more I realize … more »


    Page Layout and Design Tips from Jean-luc Doumont’s Trees, maps, and theorems

    June 25th, 2009 | 5 Comments »

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    This entry is part 6 of 10 in the series Visual Imagination

    I’m currently reading Trees, maps, and theorems: Effective communication for rational minds, a new book by Jean-luc Doumont. The reason I wanted to read the book is for Jean-luc’s expertise in visual design and page layout, because I thought it could help me design better quick reference guides. Although very little of the book deals with design and is more geared toward engineers (the “rational … more »


    Starting Points with Quick Reference Guides: Gathering Before Designing

    May 14th, 2009 | 6 Comments »

    This entry is part 6 of 6 in the series Quick Reference Guides

    In The Back of the Napkin, Dan Roam explains that drawing pictures can help you solve problems. He says the first rule is to “collect everything possible up front” (p.58). After collecting all your information, you then “lay it all out where you can look at it” (p. 61). By laying out all the information, you can grasp the whole of it, make connections between … more »