I am constantly reflecting on the answer to this question: How can I draw upon the enthusiasm, intelligence, and skill of willing volunteers all around me to take our organization’s site to the next level? This goal mostly relates to my involvement in my organization’s technology blog, which has about 80 volunteer writers. In my post about what I learned during 2011 as a technical … more »

In my last post, I argued that making content findable in search engines requires you to understand how your search engine algorithm ranks and sorts the content it indexes. Not all search engines work the same. Some rank content through links, others by date, others include index keywords, and so on. You have to be familiar with the search algorithm so that you can maximize … more »

[Audio clip: view full post to listen] Download MP3 (to download, right-click and select Save Target As) Length: 8 min. Ginny Redish has just written a new book, Letting Go of the Words: Writing Web Content that Works. I had a chance to meet up with Ginny at the STC Summit and interviewed her briefly about her new book. Redish told me,  “Every use of … more »

In Pictures: Online computer tutorials based on pictures. Free..