---
title: "Examples of companies integrating podcasts into their mix of technical communication deliverables?"
date: 2007-02-28
description: "$( document ).ready(function() { // Handler for .ready() called. $('#toc').toc({ minimumHeaders: 3, listType: 'ul', showSpeed: 0, headers: '#content h2, #content h3, #content h4, #content h5, #content h6' }); /*..."
canonical_url: https://idratherbewriting.com/2007/02/28/examples-of-companies-integrating-podcasts-into-their-mix-of-technical-communication-deliverables/index.html
---

> For AI agents: a documentation index is available at https://idratherbewriting.com/llms.txt. Markdown versions of all pages are available by appending .md to any page URL.

# Examples of companies integrating podcasts into their mix of technical communication deliverables?

Someone wrote to me asking if I have examples of companies integrating podcasts into their mix of technical communication deliverables. If you know of any, please let me know in the comments to this post. Here's what come to mind:

- I know [Novell does podcasts](http://www.novell.com/company/podcasts/partnernet.html).
- [BMC](http://talk.bmc.com/) also provides podcasts.
- [Boagworld](http://www.boagworld.com/podcast/)uses instructional podcasts as a marketing vehicle for their company.
- I believe [DMN Communications](http://dmncommunications.com/) also uses podcasts to increase their visibility.
- WordPress isn't a company, but [they have a podcast](http://wp-community.org/category/podcast) that includes tips and other instruction.
- [Pandora](http://blog.pandora.com/podcast/)has some instructional podcasts about music.
- The Podcast Academy had an instructional [podcast on using Audacity](http://pa.gigavox.com/shows/detail1595.html).
- [Slate](http://www.slate.com/podcast/id/2129874/) has some explainer podcasts that are popular.
- [Microsoft's Channel 9](http://channel9.msdn.com/) has a mix of audiovisual content.
- The Harvard Business Review [has an ideacast](http://harvardbusinessonline.hbsp.harvard.edu/b02/en/hbr/hbr_ideacast.jhtml;jsessionid=OFOW4P2GWYZGAAKRGWDSELQBKE0YIISW) that is popular.

I wish I could think of more examples where companies are starting to use podcasts in their mix of technical communications. I think screencasts and Captivate videos are more prominent for technical instructions. Podcasts aren't very good at delivering step-by-step technical information. Concepts are where podcasts excel.
You might ask the guys over at [ipressroom.com](http://ipressroom.com/) for some examples, or also email the [Podcast Academy](http://podcastacademy.com/) folk. Personally, I think every company should have a podcast on their product (if it warrants it). I know [Madcap](http://madcapsoftware.com/) recently announced integration with audio content such as podcasts. That surprised me a little — I wasn't aware that there was even a demand to start integrating podcasts with technical help content.

Please let me know if you find any other examples.