---
title: "Corporate Blogging: Five Rules for Success in the Blogosophere"
date: 2007-03-19
description: "$( document ).ready(function() { // Handler for .ready() called. $("
canonical_url: https://idratherbewriting.com/2007/03/19/corporate-blogging-five-rules-for-success-in-the-blogosophere/
---
# Corporate Blogging: Five Rules for Success in the Blogosophere
Israel says Jeff Jarvis was one of many frustrated users. Jarvis wrote a [blog post](http://www.buzzmachine.com/2006/07/10/well-well-dell-2/) saying

> The subtitle is “direct conversations with Dell” but this is as much a conversation as yelling at a brick wall. There is not one link there. It's filled with promotions for Dell's wonderfulness. The top post today from the global director of e-commerce, Manish Mehta, saying:
> "It is hard for me to believe that it has been 10 years for www.dell.com."

Yes, I think I spent about 10 years on hold with you guys.

But seriously, folks, the first step in blogging is not writing them but reading them. The conversation is already happening out there without you. Join in that conversation. Dell continues to believe that it can control the conversation. That horse is out of the barn, over the horizon, dead, and buried.

A reader informs me Dell has since turned their blog around and now has a much better customer focus and response. Many companies first stumble when they enter the blogosphere, but they learn quickly and make corrections.