---
title: "The Corporate Blogger Story"
date: 2009-04-01
description: "$( document ).ready(function() { // Handler for .ready() called. $("
canonical_url: https://idratherbewriting.com/2009/04/01/personal-blogs-versus-corporate-blogs/
---
# The Corporate Blogger Story
> Personal blogging is dead. It has been succeeded by microblogging and lifestreaming on one end and corporate and professional blogging on the other end. ...  The world has changed, personal blogging is dead and so is this blog.

He's not quitting blogging altogether, just refocusing his efforts on a corporate blog and a twitter-like site. His decision to turn from the personal blog to the corporate blog surprises me because corporate blogs have a much tighter restriction and limitation against the free, transparent voice -- which is the whole appeal of blogging in the first place. 

Finding content you can write about for a corporate blog can be challenging. For example, we have a blog for our department at my work. It's an interesting endeavor, since there is no dedicated writer. Instead, a site manager solicits contributions from department employees about a variety of topics.

The group authorship is not troubling. After all, it makes sense to distribute the load among a group. The real challenge to a corporate or organizational blog is overcoming restrictions about what you can and cannot say. This is why I like my personal blog so much. I have total freedom of expression. The only restrictions about content are those I impose myself.

In a corporate setting, however, transparency and free expression are frequently a battle. At times I've wanted to write articles for our organization's blog that provide details about projects our department is currently working on. But department heads and program managers feel uneasy about providing too much detail before the project is complete.

In other situations, the project may not be something we want to highlight in mainstream media, so we keep it somewhat under the radar, and restrict it from the blog.