---
title: "4J’s Group - THE CONTENT POOL: It’s STC not STW"
date: 2009-06-22
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# 4J’s Group - THE CONTENT POOL: It’s STC not STW

[4J's Group - THE CONTENT POOL: It's STC not STW](https://4jsgroup.blogspot.com/2009/06/its-stc-not-stw.html). Alan Porter comments on the STC issue and argues that we don't focus enough on the visual communicators--the graphic designers and illustrators. The STC really only targets the technical writers. In a world where visual information is in increasing demand as a means of technical communication, excluding the visual communicators is one way we hold ourselves back.