---
title: "Content Strategy - a knol by Jeffrey MacIntyre"
date: 2009-07-16
description: "$( document ).ready(function() { // Handler for .ready() called. $('#toc').toc({ minimumHeaders: 3, listType: 'ul', showSpeed: 0, headers: '#content h2, #content h3, #content h4, #content h5, #content h6' }); /*..."
canonical_url: https://idratherbewriting.com/2009/07/16/strategy-contentknol/index.html
---

> For AI agents: a documentation index is available at https://idratherbewriting.com/llms.txt. Markdown versions of all pages are available by appending .md to any page URL.

# Content Strategy - a knol by Jeffrey MacIntyre

[Content Strategy - a knol by Jeffrey MacIntyre](https://knol.google.com/k/jeffrey-macintyre/content-strategy/2s8csiaptctgg/2#). Looking to get up to speed on content strategy? This page contains a sizable collection of links, references, definitions, and other useful information as a primer to the field. Content strategy is pretty cool. In general, it refers to making careful decisions about all the content on your site to achieve a calculated end with the user. Again, thanks [tc.eserver.org](http://tc.eserver.org/) for the tip. (By the way, ["knol"](https://en.wikipedia.org/wiki/Knol) is a new word you can add to your vocabulary.)