---
title: "Toward Content Quality :: UXmatters"
date: 2009-07-22
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canonical_url: https://idratherbewriting.com/2009/07/22/toward-content-quality-uxmatters/index.html
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> For AI agents: a documentation index is available at https://idratherbewriting.com/llms.txt. Markdown versions of all pages are available by appending .md to any page URL.

# Toward Content Quality :: UXmatters

[Toward Content Quality :: UXmatters](http://www.uxmatters.com/mt/archives/2009/04/toward-content-quality.php). In this article, Colleen Jones explains about ten specific principles that content strategists look at. This article does a nice job of making content strategy more practical (rather than a nebulous, hard to grasp concept). According to Jones, these are the points (beyond mere grammar and style) that a content strategist looks at: "testing content with users, monitoring content metrics, establishing governance, applying the publishing model to content , incorporating content guides, standards, and tips into CMS workflows, maintaining the metadata, hiring employees, consultants, and agencies who care about content."