---
title: "What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog"
date: 2009-07-22
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---

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# What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog

[What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog](http://www.cherryleaf.com/blog/2009/07/what-can-technical-authors-learn-from-celebrity-chefs-and-musicians/). Ellis is a marketing genius, so I pay attention when he writes on this subject. In this post, he explores a business model behind giving away content for free. You give some content away for free, but in return collect an e-mail address that you pass to your marketing team, who then pitches products to the consumers who received the free content.