---
title: "Why Free Is the Future of Business"
date: 2009-08-08
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# Why Free Is the Future of Business

Chris Anderson's [analysis about the economy of free](http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=1) (or "freeconomics") is about the most fascinating thing I've read in a long time. Everything on the web is trending toward free -- how are companies turning free into a business model? Anderson explores various reasons for the zero cost trends and lists several strategies companies are using to turn free into a profit.