---
title: "Search Engine Optimizing Your Help Content for Google [Organizing Content 11]"
date: 2010-05-28
description: "Findability / organizing content   1.0 New Series: Organizing Content [Organizing Content 1]   1.2 Introducing Project..."
canonical_url: https://idratherbewriting.com/2010/05/28/search-engine-optimizing-your-help-content-for-google-organizing-content-10/
---
# Search Engine Optimizing Your Help Content for Google [Organizing Content 11]
I touched briefly on Google's search engine algorithm. Since Google is such an important search engine for content, including help content, I want to dive deeper into strategies for maximizing the visibility of help content on Google.

### Putting Help Content on Google

Since many users turn directly to Google to find answers to questions, rather than turning to the help file, it makes sense to put your help content on Google.

Additionally, help files are rich in keyword density. An online help file with more than 200 topics adds hundreds of keywords to your company's site, making your product more findable.

If you have optimized your help content with synonyms and other terms that people actually use, the help file can be a wealth of highly search-engine-optimized content that increases visibility of your product and company in Google's search engine results, right?

### Let's Try a Test

Let's try a test. Let's say that I'm using a software application, Madcap Flare, and I want to know how to insert concept keywords. Using Google, I search for "[insert concept keywords flare](https://www.google.com/search?source=ig&hl=en&rlz=&q=insert+concept+keywords+flare&aq=f&aqi=&aql=&oq=&gs_rfai=C3e9QqvL_S9jaG436M5nfrLYHAAAAqgQFT9ADhxQ)."

![Google search results for insert concept keywords in Flare](https://s3.us-west-1.wasabisys.com/idbwmedia.com/images/vanarsdall-600x5741.png)

Why is it that the search results didn't find the topic in [Flare's online help file](http://webhelp.madcapsoftware.com/flare6/), which is on the web? It did find a Madcap KB article, but not the topic in the webhelp file.

The exact topic in Flare's help is titled [Inserting Concepts into Topics](http://webhelp.madcapsoftware.com/flare6/Content/Concepts/Inserting_Concept_Keywords_into_Topics.htm). Even if I search for this phrase, the Flare help topic [doesn't appear in Google's results](https://www.google.com/search?hl=en&q=Inserting+Concepts+Into+Topics&aq=f&aqi=&aql=&oq=&gs_rfai=). In fact, the results for this search aren't even related to help authoring or Flare.