---
title: "My Upcoming Presentation at the STC Silicon Valley Chapter – “Why Users Can’t Find Answers to Their Questions in Help Content”"
date: 2013-10-05
description: "$( document ).ready(function() { // Handler for .ready() called. $("
canonical_url: https://idratherbewriting.com/2013/10/05/my-upcoming-presentation-at-the-stc-silicon-valley-chapter-why-users-cant-find-answers-to-their-questions-in-help-content/
---
# My Upcoming Presentation at the STC Silicon Valley Chapter – “Why Users Can’t Find Answers to Their Questions in Help Content”
## Date and Time

Monday, October 21
6:00–7:00pm: social networking
7:00–8:00pm: my presentation

## Location

Harry's Hofbrau
1909 El Camino Real
Redwood City, CA 94063
(650) 366-3733
(There's a side room in this restaurant where we can meet.)

## Cost

- Free

- You don't have to be an STC member to attend these meetings.

- (Optional) You can order food during the social networking hour.

For more information, see the [October meeting announcement on the STC Silicon Valley chapter site](http://stcsiliconvalley.com//2013/08/26/october-meeting/).

## Presentation description

Here's what I'll be presenting:

**Why Users Can't Find Answers to Their Questions in Help Content**

One of the main goals of help material is to help users find answers to their questions, but so often this doesn't happen. Users foray into the help muttering under their breath only to leave it cursing vocally afterwards — because the help didn't answer their question, or at least the user couldn't find the answer. Why not? Why is it so hard to guide users to the right information when they need it?

I recently conducted a poll on my site — https://idratherbewriting.com — asking tech writers to rank the top reasons (from 20 listed) why users can't find the information they're looking for. After 130 voters, about 7 reasons trended to the top with the most votes:

- The answer isn't in the help because the help only sticks with obvious information.

- The answer is an isolated task, but the user needs a more connected beginning-to-end workflow.

- The user searches for the answer, but the help's poor SEO prevents the answer from surfacing.

- The help uses terms unfamiliar to the user (e.g., “gizmo” instead of “widget”).

- The help has been fragmented and dispersed over many small topics so the help is a maze.

- The help doesn't provide concrete examples that make the concepts understandable.

- The answer is buried in a long page, but the user only spends 2 minutes max on a page scanning.