---
title: "Gamification and user engagement in e-learning and documentation"
date: 2014-02-04
description: "$( document ).ready(function() { // Handler for .ready() called. $("
canonical_url: https://idratherbewriting.com/2014/02/04/gamification-and-user-engagement-in-e-learning-and-documentation/
---
# Gamification and user engagement in e-learning and documentation
If done right, gamifying an application can increase the engagement of your users by up to 48%, compared to only 28% for those who don't use gamification, according to [surveys by the Aberdeen Group](http://www.hrzone.com/feature/technology/playing-game-what-are-business-benefits-gamification/140633).

When your users are engaged, they participate more fully on your site – commenting, voting, sharing, rating, posting, downloading, or performing other actions. This is why [Gartner predicts](http://www.gartner.com/newsroom/id/1844115) that 70% of companies will have at least one gamified application by 2014.

## Examples of gamification

When I tell people I work for a gamification company, their reaction is usually one of confusion. Yet the world around us has been gamified for a long time under other names.