---
title: "Newsletter: Content creator ROI, Netlify, Madbot, and Hollywood"
date: 2023-05-04
description: "What’s missing from the AI workflow: incentives for content creators to provide training data Netlify implements chatbot assistant by kapa.ai MadBot Plugin,..."
canonical_url: https://idratherbewriting.com/blog/content-creator-roi-madbot-netlify-hollywood
---
# Newsletter: Content creator ROI, Netlify, Madbot, and Hollywood
Here’s my general argument in this post:

 - AI bots require training data to be effective. Content creators generate part of the source used for training data.

 - Content creators require some form of ROI (e.g., recognition, attention, revenue) for the content they supply.

 - AI bots will need to provide ROI to content creators to sustain a long-term content source in the future.

 - Since backlinks to creator sites aren’t possible, content creators might create logins and paywalls for content access. In the best scenario, AI will force writers to raise their content to inimitable levels.

[Read more >](https://idbwrtng.com/content-creators-need-roi-from-ai)

## Netlify implements chatbot assistant by kapa.ai

Netlify implemented a chatbot assistant in their [docs](https://docs.netlify.com/ask-netlify/). To implement the chat, they used a tool call [kapa.ai](https://www.kapa.ai/), which “learns from your docs, code, chat logs, and GitHub issues to generate a chatbot that answer[s] developer questions automatically.” To use Netlify’s chat, you have to authenticate. You can also explore the “Ask AI” button on kapa.ai’s site to get a sense of how the technology works.

These chat implementations point to a growing trend of micro-chats based on a constrained set of content. Will micro-chats with highly constrained and vetted information sources beat out the general chats that seem to integrate and synthesize the entire web?