Adobe Robohelp

Get new posts delivered straight to your inbox.

Subscriber count: 3,505

Stitcher radio

follow us in feedly

Want more tech comm blogs to follow? See my Tech Comm Collection of Blogs on Feedly.

Adobe Robohelp

Converting Readers from Casual Subscribers to Devoted Followers

May 21, 2009 • blogging, podcasts

Download MP3 (to download, right-click and select Save Target As)
Length: 14 min.

At the STC Summit, I ran into someone from Australia who follows my wife's blog fairly regularly and had even brought gifts for her and the kids. It made me reflect on blog subscribers, and how you convert readers from being occasional readers to devoted fans.

In this podcast, Kirsty Taylor talks about what she finds appealing about Seagull Fountain (my wife's blog) and other blogs she follows. Kirsty explains that, for her, blogs become powerful when they speak to her heart, make her reflect, and reveal authentically from the blogger's life in an appropriate way. We also talk about transparency, authenticity, the use of pseudonyms, the portrayal of reality, and the importance of making personal connections.

follow us in feedly


Get new posts delivered straight to your inbox.

Subscriber count: 3,505

Powered by ZipRecruiter

About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here.