If you want to increase your product’s online presence for the technical communication community, I’d Rather Be Writing gives you tremendous visibility. I’d Rather Be Writing has about 4,700 subscribers, most of whom are technical communicators looking to stay updated with the latest tech comm trends, topics, and strategies. Over the course of the year, your graphic will have more than half a million impressions on a highly targeted technical communication audience.
Analytics Overview for July 2012 to July 2013
From July 2012 to July 2013, I’d Rather Be Writing had the following metrics (calculated from Google Analytics):
|July 2012 to July 2013||Metric|
|Total Visits||629,000 (about 1,700 visits a day)|
|Unique Visitors||507,000 (about 80% of visitors)|
|Page Views||1,082,000 (about 3,000 page views a day)|
|Pages per visit||1.72 pages|
|Average visit duration||1:21 minutes|
|% of visits from U.S.||81%|
|Desktop visits||93%, with 1:22 min visit duration|
|Mobile visits||4%, with 1:31 min visit duration|
|Tablet visits||3%, with 1:54 min visit duration|
|Visitor origins||72% of visitors arrive through search|
|Visitor browsers||Chrome (34%), Firefox (26%), IE (23%)|
|Visits from social networks||33% from Twitter, 16% from Twitter, 13% from Linkedin, 4% from Youtube, 15% from WordPress>|
|Top tech comm keywords:||technical writing skills, technical writing jobs, technical writer interview questions, quick reference guide template, how to become a technical writer|
MindTouch named me one of the most influential bloggers in technical communication. Influence is based on how many other top #techcomm insiders follow me. See the following for more details:
- #1 Most influential in #techcomm 2013
- #1 Most influential in #techcomm 2012
- Most innovative tech comm blogger of 2011
- #2 Most influential in #techcomm 2010
Your ad will be placed in the sidebar and rotate positions each time the page refreshes — this helps refocus the reader’s attention on the ads. There is no specific hierarchy of ads.
Your ad can be any image type (JPG, GIF, or PNG) and color, but the dimensions must be 125 x 125 pixels. Animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic. Alternatively, you can host the graphic on your own server and simply send me the path to the image.
“Messages from Sponsors” Posts
You can contribute periodic messages to my readers. I refer to these posts as “Message from the Sponsors” posts. See this Messages from Sponsors tag for some examples. Content in these posts gives you an opportunity to reach users with a specific message. All messages are combined into the same post, broken out by subheadings.
Additionally, you can include as many keywords in your post as you want in order to maximize your search engine optimization. Links back to your site and products from I’d Rather Be Writing will carry additional influence because of the site’s rank.
Almost no other sites gives you this opportunity. I usually post these messages from the sponsors monthly or bimonthly.
Large Banner Ad Space
One of the most visible places to advertise is the large banner ad space. This appears below each post, right above the comments, in the single post view. I’ve found that whatever I place here gets clicked more than any other place on the site. Rates for the large banner ad space are extra: $160 a month or $1,600 a year.
Cost for regular advertising on I’d Rather Be Writing is $800 a year. This includes the sidebar graphic, the link below posts, and the messages from sponsors posts. If you prefer to pay on a month-by-month basis, the cost is $80 a month.
I usually send you an invoice through Paypal when you sign up for advertising. You can also click the Paypal links below.
To pay for one year of advertising, click this PayPal Buy Now button:
Select the number of months and click this Buy Now button:
The transaction is through PayPal, which allows you to use your credit card or PayPal account. You can also mail me a check if you prefer.