advertising on I'd Rather Be WritingDo you want to make technical writers aware of a product or service relevant to them? If so, I can help increase your product or service's visibility more than any other tech comm site online.

I have one of the largest hubs where technical writers gather and interact to stay updated with the latest technical writing news, trends, and information in the industry.

How I increase visibility

I help increase visibility of your product through ad impressions. An impression occurs when someone loads a page where your ad is visible. Different ad spaces are more visible than others. You can select from among 3 different ad spaces. Impressions are tracked through Google Analytics.

Sidebar ads appear in the right sidebar and randomly rotate positions each time the page refreshes — this helps refocus the reader's attention on the ads. There is no specific hierarchy to ads in the sidebar.

Your ad can be any image type (JPG, GIF, or PNG) and color, but the dimensions must be exactly 125 x 125 pixels in size. Slow-looping animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic.

sidebar ads
Sidebar ads appear on the right sidebar in a single column. They rotate randomly with each page refresh.

Horizontal Inline Ad Space

The Horizontal Inline space (550px x 70px) appears below each post, right above the comments, in the single post view. This highly visible space is inline with the reader's eye and provides a natural click-point after a reader finishes reading a post.

Horizontal Inline ads appear at the bottom of each post

Horizontal Inline ads here can also be animated GIF if desired. The positions also rotate randomly with each page refresh.

Top Banner Ad Space

The top banner ad space(470px x 60px) refers to the top section of the site, in the upper-right corner.

Top Banner Ad Space
The Top Banner ad space, which appears at the top of the site, catches the eye of most readers.

The top banner ad is placed in one of the most visually dominant places on the site.

There is only one ad in the Top Banner ad space, but it can rotate depending on the number of ads in this space. If the top banner ad rotates, the price is lowered proportionally. For example, if two ads display here, alternating with each page refresh, the cost is split in half. For three ads, the cost is split into thirds.

Number of impressions per year

From Jan 1, 2014 to Dec 31, 2014, had about 588,000 page views. Here's a chart from Google Analytics.

I'd Rather Be Writing gets about 589,000 page views per year, or 1,600 page views a day.
I'd Rather Be Writing gets about 588,000 page views per year, or 1,600 page views a day.

The following table shows a little more detail from Google Analytics (date range is Jan 1 2014 to Dec 31, 2014):

Jan 1, 2014 to Dec 31, 2014 Metric
Total Visits (new and returning) 380,000 (about 1,000 visits a day)
Page Views 588,000 (about 1,600 page views a day)
Pages per visit 1.5 pages
Users 304,000 (about 79% of visitors)
New sessions 79%
Average visit duration 1:27 minutes

As for audience demographics, Google Analytics indicates that about 40% of the visitors are between ages 25-34, and about 22% between 35-44. About 60% are male, 40% female.


Additionally, their main interests are technology and employment.

Quality of impressions

The quality of impressions depends on the influence of the site. Impressions from a highly influential site carry more weight than impressions from a less influential site.

MindTouch named me one of the most influential bloggers in technical communication. Influence is based on how many other top #techcomm insiders follow me on Twitter.

Most influential of 400+ tech comm bloggers
Influence among tech comm bloggers

See the following links for more details:

Impression rates (CPM)

Impressions are usually calculated by CPM (cost per mille, or cost per 1,000 impressions). However, presently I'm just tracking impressions by page views on the site, since each ad always appears with each page load.

The cost for each ad space is as follows:

Ad space Cost per year
Sidebar graphic (125px x 125px) $900/year
Horizontal inline post view (550px x 70px) $1,800/year
Top Banner space (470px x 60px) $6,000/year for single ad display, $3,000/year if rotated between 2 ads, or $2,000/year if rotated between 3 ads.

(By the way, assuming 588,000 page views per year, the CPM rate for the sidebar graphic comes out to $1.53 CPM, for the horizontal inline view $3.06 CPM, and for the top banner ad space, $8.50 CPM. These costs align with the average CPM rates for 2014.)


For billing, I send you an invoice through Paypal. Billing is done prior to any advertising efforts. Although the transaction is through PayPal, you can use either your credit card or PayPal account to submit payment. You can also mail me a check if you prefer.

If you have questions, contact me.