Advertising

If you want to increase your product’s online presence for the technical communication community, I’d Rather Be Writing gives you tremendous visibility. I’d Rather Be Writing has about 3,000 subscribers, most of whom are technical communicators looking to stay updated with the latest tech comm trends, topics, and strategies.  Over the course of the year, your graphic will have thousands of impressions on a highly targeted technical communication audience.

Analytics Overview for January 2013 to January 2014

Google analytics for 2013-2014 for idratherbewriting.com

Google analytics for 2013-2014 for idratherbewriting.com

From July 2012 to July 2013, I’d Rather Be Writing had the following metrics (calculated from Google Analytics):

July 2012 to July 2013 Metric
Total Visits 365,000 (about 1,000 visits a day)
Unique Visitors 288,000 (about 79% of visitors)
Page Views 559,000 (about 1,500 page views a day)
Pages per visit 1.5 pages
Average visit duration 1:28 minutes
Bounce rate
(1-page-only visits)
79%
Desktop visits 88%
Mobile visits 8%
Tablet visits 4%
Social referrals 3% arrive from links on social networks
Demographics 48% from U.S., the rest from various other countries

Influence

MindTouch named me one of the most influential bloggers in technical communication. Influence is based on how many other top #techcomm insiders follow me on Twitter. See the following for more details:

Most influential of 400+ tech comm bloggers

Most influential of 400+ tech comm bloggers

Ad Details

Your ad will be placed in the sidebar and rotate positions each time the page refreshes — this helps refocus the reader’s attention on the ads. There is no specific hierarchy of ads.

Your ad can be any image type (JPG, GIF, or PNG) and color, but the dimensions must be 125 x 125 pixels. Animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic. Alternatively, you can host the graphic on your own server and simply send me the path to the image.

Your ads include a short snippet of text (about 10 words) to the right of the graphic.

Your ads include a short snippet of text (about 10 words) to the right of the graphic.

You can change your message and graphic as often as you want. I’ll give you a login to update the post yourself.

Large Banner Ad Space

One of the most visible places to advertise is the large banner ad space. This appears below each post, right above the comments, in the single post view. I’ve found that whatever I place here gets clicked more than any other place on the site. Rates for the large banner ad space are extra: $160 a month or $1,600 a year.

Large banner ad space

The large banner ad appears below each post in the single post view.

Banner ads here can also be animated GIF if desired. The positions also rotate randomly with each page refresh.

Ad Cost

Cost for regular advertising on I’d Rather Be Writing is $800 a year. This includes the sidebar graphic, the link below posts, and the messages from sponsors posts. If you prefer to pay on a month-by-month basis, the cost is $80 a month.

I usually send you an invoice through Paypal when you sign up for advertising. You can also click the Paypal links below.

To pay for one year of advertising, click this PayPal Buy Now button:

Select the number of months and click this Buy Now button:


Advertising Duration



The transaction is through PayPal, which allows you to use your credit card or PayPal account. You can also mail me a check if you prefer.

Don’t forget to send me your 125 x 125 pixel ad and also specify the target URL. If you have questions, contact me.