advertising on I'd Rather Be WritingDo you want to make technical writers aware of a product or service relevant to them? If so, I can help increase your product or service’s visibility more than any other tech comm site online.

I have one of the largest hubs where technical writers gather and interact to stay updated with the latest technical writing news, trends, and information in the industry.

How I increase visibility

I help increase visibility of your product primarily through ad impressions. An impression occurs when someone loads a page where your ad is visible. Different ad spaces are more visible than others. You can select from among 3 different ad spaces. Impressions are tracked through Google Analytics.

Sidebar ads appear in the left sidebar and randomly rotate positions each time the page refreshes — this helps refocus the reader’s attention on the ads. There is no specific hierarchy to ads in the sidebar.

Your ad can be any image type (JPG, GIF, PNG, or SVG) and color, but the dimensions must be exactly 125 x 125 pixels in size. Slow-looping animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic.

sidebar ads
Sidebar ads appear in the sidebar in a single column. They rotate randomly with each page refresh.

Horizontal Inline Ad Space

The Horizontal Inline space (700px x 90px) appears below each post, right above the comments, in the single post view. This highly visible space is inline with the reader’s eye and provides a natural click-point after a reader finishes reading a post.

horizontal_inline_ad
Horizontal Inline ads appear at the bottom of each post

Horizontal Inline ads can be JPG, GIF, PNG, or SVG. Animated GIF is also allowed. The positions also rotate randomly with each page refresh.

Top Banner Ad Space

The top banner ad space (500px x 70px) refers to the top section of the site, in the upper-right corner.

Top Banner Ad Space
The Top Banner ad space, which appears at the top of the site, catches the eye of most readers.

The top banner ad is placed in one of the most visually dominant places on the site. Horizontal Inline ads can be JPG, GIF, PNG, or SVG. Animated GIF is also allowed.

There is only one ad in the Top Banner ad space, but it can rotate depending on the number of ads in this space.

Number of impressions per year

From Jan 1, 2015 to Dec 31, 2015, Idratherbewriting.com had about 625,000 page views. Here’s a chart from Google Analytics.

I'd Rather Be Writing gets about 625,000 page views per year, or 1,700 page views a day.
I'd Rather Be Writing gets about 625,000 page views per year, or 1,700 page views a day.

The following table shows a little more detail from Google Analytics (date range is Jan 1 2015 to Dec 31, 2015):

Jan 1, 2014 to Dec 31, 2014 Metric
Total Visits (new and returning) 377,000 (about 1,000 visits a day)
Page Views 626,000 (about 1,700 page views a day)
Pages per visit 1.66 pages
Users 283,000
New sessions 74%
Average visit duration 1:37 minutes

As for audience demographics, Google Analytics indicates the following:

  • 45% of users are from the US, 11% from India
  • 53% are using Chrome, 12% using IE
  • 62% use Windows, 16% use Mac
  • 8% are iOS, 7% are Android
  • Based on Google’s “interests” category, 7% are technophiles, 5% are TV lovers, 4% are new junkies and avid readers, 5% are interested in employment, 3% are interested in software
  • 75% are new visitors, 25% are returning visitors
  • 82% of visitors are desktop, 14% mobile, 4% tablet
  • 71% of visitors arrive through Google’s organic search, 16% through direct links, and 12% through social media.

Quality of impressions

The quality of impressions depends on the influence of the site. Impressions from a highly influential site carry more weight than impressions from a less influential site.

Is idratherbewriting.com an influential site? Yes. MindTouch named me one of the most influential bloggers in technical communication (putting me in the top 10 in every year it has published its results). Influence is partly based on how many other top #techcomm insiders follow me on Twitter.

Most influential of 400+ tech comm bloggers
Influence among tech comm bloggers

See the following links for more details:

Impression rates (CPM)

Impressions are usually calculated by CPM (cost per mille, or cost per 1,000 impressions). Since each ad loads with each page refresh, one page view is equivalent to one impression.

The cost for each ad space is as follows:

Ad space Cost per year
Sidebar graphic (125px x 125px) $900/year
Horizontal inline post view (728px x 90px) $1,800/year
Top Banner space (500px x 70px) $6,000/year

(By the way, assuming 625,000 page views per year, the CPM rate for the sidebar graphic comes out to $1.44 CPM, for the horizontal inline view $2.88 CPM, and for the top banner ad space, $9.60 CPM. These costs align with the average CPM rates for 2014.)

Billing

For billing, I send you an invoice through Paypal. Billing is done prior to any advertising efforts. Although the transaction is through PayPal, you can use either your credit card or PayPal account to submit payment. You can also mail me a check if you prefer.

If you have questions, contact me.


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