I’d Rather Be Writing has about 3,700 subscribers, most of whom are technical communicators looking to stay updated with the latest tech comm trends. If you want to increase your product’s online presence, I’d Rather Be Writing gives you incredible visibility.  Over the course of the year, your graphic will have more than half a million impressions on a highly targeted technical communication audience.

Site Traffic

During 2011, I’d Rather Be Writing received the following traffic:

• 402, 977 visits (about 1,100 visits a day)
• 321, 993 unique visitors (about 880 unique visitors a day)
• 630, 888 page views (about 1,700 page views a day)
• 1.57 pages per visit

To view more details, click the Google Analytics report below.

Google Analytics for I'd Rather Be Writing

Technical communicators usually access I’d Rather Be Writing at work, because the posts are relevant to their jobs as technical writers. This access pattern explains the frequent ups and downs of the traffic.

Influence

MindTouch named me one of the most influential bloggers in technical communication. Influence is mainly based on frequency of posts, activity on social sites like Twitter, and the consistent focus on technical communication. See the following for more details:

• #1 Most influential tech comm blogger of 2011
• Most innovative tech comm blogger of 2011
• #2 Most influential tech comm blogger of 2010

Most influential of 400+ tech comm bloggers

Ad Details

Your ad will be placed in the sidebar and rotate positions each time the page refreshes — this helps refocus the reader’s attention on the ads. There is no specific hierarchy of ads.

Your ad can be any image type (JPG, GIF, or PNG) and color, but the dimensions must be 125 x 125 pixels. Animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic. Alternatively, you can host the graphic on your own server and simply send me the path to the image.

Your 125x125 graphic ad appears in the sidebar.

Links Below Posts

Below each post in the single post view, a text link to your ad also appears. The single post view is what the post looks like when you click on the post title. When readers finish reading an ad, the links provide a next-path option for readers to click.

Your link appears below each post in the single post view and RSS feed.

These text links also appear in the RSS feed, so readers who prefer to read posts in Google Reader and other RSS readers will still see the links.

“Messages from Sponsors” Posts

You can contribute periodic messages to my readers. I refer to these posts as “Message from the Sponsors” posts. See this Messages from Sponsors tag for some examples. Content in these posts gives you an opportunity to reach users with a specific message. All messages are combined into the same post, broken out by subheadings.

Additionally, you can include as many keywords in your post as you want in order to maximize your search engine optimization. Links back to your site and products from I’d Rather Be Writing will carry additional influence because of the site’s rank.

Messages from Sponsors

Almost no other sites gives you this opportunity. I usually post these messages from the sponsors monthly or bimonthly.

Large Banner Ad Space

One of the most visible places to advertise is the large banner ad space. This appears below each post, right above the comments, in the single post view. I’ve found that whatever I place here gets clicked more than any other place on the site. Rates for the large banner ad space are extra: $150 a month or $1800 a year.

The large banner ad appears below each post in the single post view.

Ad Cost

Cost for regular advertising on I’d Rather Be Writing is $750 a year. This includes the sidebar graphic, the link below posts, and the messages from sponsors posts. If you prefer to pay on a month-by-month basis, the cost is $75 a month.

I usually send you an invoice through Paypal when you sign up for advertising. You can also click the Paypal links below.

To pay for one year of advertising, click this PayPal Buy Now button:

To pay for a set number of months of advertising, select the number of months and click this Buy Now button:

Months

1 month $75.00 2 months $150.00 3 months $225.00 4 months $300.00 5 months $375.00 6 months $450.00 7 months $525.00 8 months $600.00 9 months $675.00 12 months $750.00

The transaction is through PayPal, which allows you to use your credit card or PayPal account. You can also mail me a check if you prefer.

Don’t forget to send me your 125 x 125 pixel ad and also specify the target URL. If you have questions, contact me.