Advertising

I’d Rather Be Writing has about 4,500 subscribers, most of whom are technical communicators looking to stay updated with the latest tech comm trends. If you want to increase your product’s online presence, I’d Rather Be Writing gives you incredible visibility. Over the course of the year, your graphic will have more than half a million impressions on a highly targeted technical communication audience.

Site Traffic

During 2011, I’d Rather Be Writing received the following traffic:

416,748 visits (about 1,140 visits a day)
340,140 unique visitors (about 930 unique visitors a day)
758,575 page views (about 2,000 page views a day)
1.82 pages per visit

To view more details, click the Google Analytics report below.

2012 Google Analytics for I’d Rather Be Writing

Technical communicators usually access I’d Rather Be Writing at work, because the posts are relevant to their jobs as technical writers. This access pattern explains the frequent ups and downs of the traffic.

Influence

MindTouch named me one of the most influential bloggers in technical communication. Influence is based on how many other top #techcomm insiders follow me. See the following for more details:

Most influential of 400+ tech comm bloggers

Ad Details

Your ad will be placed in the sidebar and rotate positions each time the page refreshes — this helps refocus the reader’s attention on the ads. There is no specific hierarchy of ads.

Your ad can be any image type (JPG, GIF, or PNG) and color, but the dimensions must be 125 x 125 pixels. Animated GIFs are allowed, but not Flash. You can switch the ad at any time by sending me a new graphic. Alternatively, you can host the graphic on your own server and simply send me the path to the image.

Your 125×125 graphic ad appears in the sidebar.

“Messages from Sponsors” Posts

You can contribute periodic messages to my readers. I refer to these posts as “Message from the Sponsors” posts. See this Messages from Sponsors tag for some examples. Content in these posts gives you an opportunity to reach users with a specific message. All messages are combined into the same post, broken out by subheadings.

Additionally, you can include as many keywords in your post as you want in order to maximize your search engine optimization. Links back to your site and products from I’d Rather Be Writing will carry additional influence because of the site’s rank.

Messages from Sponsors

Almost no other sites gives you this opportunity. I usually post these messages from the sponsors monthly or bimonthly.

Large Banner Ad Space

One of the most visible places to advertise is the large banner ad space. This appears below each post, right above the comments, in the single post view. I’ve found that whatever I place here gets clicked more than any other place on the site. Rates for the large banner ad space are extra: $160 a month or $1,600 a year.

The large banner ad appears below each post in the single post view.

Ad Cost

Cost for regular advertising on I’d Rather Be Writing is $800 a year. This includes the sidebar graphic, the link below posts, and the messages from sponsors posts. If you prefer to pay on a month-by-month basis, the cost is $80 a month.

I usually send you an invoice through Paypal when you sign up for advertising. You can also click the Paypal links below.

To pay for one year of advertising, click this PayPal Buy Now button:

Select the number of months and click this Buy Now button: