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Tiny Tasks and Content Dilution

Jun 29, 2010 • general, writing

Gerry McGovern explains that constantly adding tiny tasks to a home page can bury your main message. Each bit of content you add dilutes the importance of the other content.

I would add that the same principle applies to writing. Each word you add to a sentence removes some of the focus from the other words. Sometimes the best way to increase a sentence's emphasis is by simplifying the sentence and removing content around it.

To read Gerry's article, see Web manager: Top tasks versus tiny tasks.

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Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include the following technical communication topics: Swagger, agile, trends, learning, plain language, quick reference guides, tech comm careers, and certificate programs. I'm interested in information design, API documentation, visual communication, information architecture and findability, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here. You can also contact me with questions.