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Adobe Robohelp

The Value of Content

Jun 24, 2011 • general

For the past few weeks, I've been obsessed about building a technology blog for my organization. But this past week I had a sobering wake-up call that has made me rethink what types of content readers find valuable. It turns out, if you look at the metrics for the site, that the blog isn't hardly read at all. Instead, many people read the forums and help content.

Really? Yes, I think in comparing content value, an informative set of help topics is more valuable to a reader than an ephemeral blog post on a random topic.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the California San Francisco Bay area. Topics I write about on this blog include technical writing, authoring and publishing tools, API documentation, tech comm trends, visual communication, technical writing career advice, information architecture and findability, developer documentation, and more. If you're a professional or aspiring technical writer, be sure to subscribe to email updates using the form above. You can learn more about me here.