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TechCrunch Founder Interview on iinnovate -- Arrington Talks About How Blogging Is a Treadmill

by Tom Johnson on Jun 16, 2007 •
categories: blogging technical-writing

Michael ArringtonThis innovate podcast with Michael Arrington, founder of TechCrunch, provides an interesting look into entrepreneurship. Arrington says blogging can be like a treadmill rather than a train — the treadmill (blog) just requires more and more content without really going anywhere. He actually says blogging is not a good business. Each day you have to generate new, interesting content for your blog to keep readers coming back.

The best kinds of businesses are network-related, such as, where users generate the content. In this model, each new user who comes to your site adds value. Because the content is user-generated, it frees up your time to begin other startups or to grow your business in other ways.

For those wanting to be mentioned on Tech Crunch, he says your product or service should be so good that it speaks for itself. If you have to spend a lot of time marketing it, the product probably isn't that good. News of killers apps and services travels fast and doesn't require extensive marketing.

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When choosing a vocation, Arrington says to pursue something you're passionate about. If you want to be successful, it's going to require a lot of time and energy — perhaps 15-hour days. If you're not passionate about the endeavor, you'll have a hard time spending a lot of time doing it.

Because Michael Arrington is a big-name blogger (he has nearly 500K subscribers to his Tech Crunch), he receives a lot of criticism from readers — approximately 30-40 criticisms a day. Some are merited, he says, while many others are nasty. Receiving one or two of these messages isn't the same as receiving 30-40 daily. The effect of 30-40 criticisms a day is magnifying, and it has hardened him. Now he looks past criticism and it doesn't bother him as much, but it did change his personality.

In addition to Tech Crunch, Arrington also has a podcast called TalkCrunch.

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About Tom Johnson

Tom Johnson

I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.