If you’re thinking of advertising on idratherbewriting.com, it’s important to get a sense of the traffic and analytics of the audience so that your ad not only has visibility, but visibility with the right audience.

In 2020, idratherbewriting.com had 1,814,770 page views, or about 4,971 page views a day (207 page views an hour). More specifically, users created 1,195,729 sessions, with 1.52 pages per session and an average of 1:25 minutes per session.

Overall page views

Here’s a breakdown of site traffic analytics on idratherbewriting.com from Jan 1, 2019 through Dec 31, 2019, according to Google Analytics. The blue line represents 2019, while the brown line represents 2014 for comparison.

Site traffic graph
I'd Rather Be Writing received 1,814,770 page views during 2020. This equates to nearly 5,000 page views a day.

For historical comparison, here’s a graph that shows the growth of the site from its inception in 2006 through 2020.

Traffic in 2014 vs 2020
Traffic growth from 2006 through 2020.

Traffic was fairly consistent from 2010 through 2017. In 2017, I added the API documentation site, which accounted for a lot of growth.

Analytics breakdown

The following table includes more details from other Google Analytics reports. To make the data more meaningful, I’ve provided data from 2018, 2019, and 2020 to compare the changes from one year to the next. I also round data to the nearest whole number (e.g., 1.51% is rounded to 2%; 1.49% is rounded to 1%).

2018 -> 2019 -> 2020 Count
Page views 1,552,615 -> 1,974,524 -> 1,814,770
Average page views per day 4,253 -> 5,409 -> 4,971
Average page views per hour 177 -> 225 -> 207
Unique page views 1,331,869 -> 1,704,059 -> 1,592,088
Average time on page 2:40 -> 2:40 -> 2:43
Users 687,818 -> 909,236 -> 916,922
Sessions 942,306 -> 1,207,264 -> 1,195,729
Sessions per user 1.37 -> 1.33 -> 1.30
Avg. Session Duration 1.44 -> 1.41 -> 1.25
Average session duration 1:44 -> 1:41 -> 1.25
Page views per session 1.65 -> 1.64 -> 1.52
Bounce rate 78% -> 78% -> 81%
Organic search traffic (unpaid search traffic) 72% -> 85% -> 89%
Traffic from social 5,596 -> 6,373 -> 7,813
Social site breakdown Linkedin: 49% -> 42% -> 47%
Facebook: 20% -> 15% -> 9%
Twitter: 17% -> 23% -> 18%
Location US: 35% -> 32% -> 29%
India: 16% -> 17% -> 19%
UK: 5% -> 5% -> 5%
Browser Chrome: 73% -> 76% -> 78%
Safari: 9% -> 8% -> 8%
Firefox: 9% -> 9% -> 8%
Device category desktop: 86% -> 88% -> 88%
mobile: 12% -> 11% -> 12%
tablet: 1.7% -> 1.1% -> 0.6%
Mobile device type iPhone: 37% -> 38% -> 37%
iPad: 7% -> 6% -> 3%
Operating System Windows: 60% -> 59% -> 57%
Mac: 20% -> 21% -> 23%
Android + iOS: 13% -> 12% -> 12%
Age 18-24: 18% -> 15% -> 22%
25-34: 48% -> 52% -> 46%
35-44: (23% -> 22% -> 18%)
45-54: 8% -> 7% -> 8%
55-64: 3% -> 2% -> 3%
Gender male: 72% -> 73% -> 75%
female: 28% -> 27% -> 25%

All of this information is provided through Google Analytics by default. (I don’t have any special scripts or other tracking cookies other than what Google adds through Google Analytics. Also note that I’m not sure how Google tracks age and gender. Google also tracks hobby categories, though I haven’t shown it here.)

API doc traffic percentage

In 2018, 59% of my site traffic came to my API documentation site (/learnapidoc/. In 2019, that percentage jumped up to 72%. In 2019, this percentage further climbed to 75%.

Here’s a graph showing the percentage in 2019:

API documentation traffic
The traffic to my API documentation site accounted for about 72% of the overall site traffic in 2019.

And then in 2020:

API documentation traffic
The traffic to my API documentation site accounted for about 75% of the overall site traffic in 2020.

The traffic from the API documentation visitors is outperforming other traffic sources, with 3 out of every 4 visitors going to the API documentation site.

Top 10 API doc pages

The top 10 most popular pages are as follows:

Because of the interest in the API doc site, I have continued to add to it. It is a living site, with constantly updated and evolving content.

Posts analyzing site analytics

For more details about analytics, see the following posts. These posts expand on audience interests and demographics.

Quality of impressions

The quality of impressions depends on the influence of the site. Impressions from a highly influential site carry more weight than impressions from a less influential site. In earlier years, several companies ranked the most influential bloggers in tech comm. Their categories shifted more broadly and eventually people stopped creating these influencer lists. Links to previous rankings are below.

If you look at my Presentations, you can see that I’ve also given more than 100 presentations during the past decade.