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Site analytics

This page provides site analytics for my site during the period of 2022 (Jan 1 through Dec 31). I gather up these analytics to analyze trends and plan content.

Here’s a screenshot of site traffic analytics on idratherbewriting.com for 2022 according to Google Analytics.

Traffic graph on Idratherbewriting.com
I'd Rather Be Writing received 1,535,622 page views during 2022. This works out to an average of 4,207 page views a day.

Overall page traffic

In 2021, idratherbewriting.com had 1,535,622 page views, or about 4,207 page views a day. More details are in the following table:

Metric Value
Pageviews 1,535,622
Unique pageviews 1,387,792
Average time on page 2:53
Sessions 1,068,404
Sessions per user 1.3
Pages per session 1.44
Users 820,365
Bounce rate 83%

A "page view" is when the page loads, regardless of whether it's the same visitor or a different visitor. A "session" refers to a unique visit to the site. If the same visitor views 10 pages, it only counts as a single session.

Traffic growth since the beginning

Traffic growth from 2006 through 2022
Traffic growth from 2006 through 2022

Blog vs. API doc site traffic

About two-thirds of the user traffic goes to the API doc course rather than the blog.

Traffic to API doc site
68% of the traffic to my site goes to the API doc course

Top 10 pages

Page Title Percent of Traffic
Swagger UI tutorial 6.3%
Documenting API parameters 6.2%
Learn apidoc 5.7%
Access JSON values in Swagger UI 3.1%
Swagger UI resource endpoints 3.0%
Awakening moment to how smartphones fragment our attention 2.8%
Swagger UI YAML 1.7%
Swagger UI OpenAPI step 6 security object 1.6%
Swagger UI OpenAPI step 5 components object 1.5%
Documenting API sample responses and schema 1.5%
Install curl 1.4%

This section compares the same values for the past four years, providing a sense of trends over time. The percentage change from the previous year is listed in parentheses after the value.

Metric 2019 2020 2021 2022
Page views 1,974,524 1,814,770 (-8.09%) 1,865,635 (+2.80%) 1,535,622 (-17.68%)
Average page views per day 5,409 4,971 (-8.1%) 5,111 (+2.8%) 4,207 (-17.7%)
Average page views per hour 225 207 (-8.0%) 213 (+2.9%) 275 (+29.1%)
Unique page views 1,704,059 1,592,088 (-6.6%) 1,865,635 (+17.2%) 1,387,792 (-25.6%)
Average time on page 2:40 2:43 (+1.9%) 2:48 (+3.1%) 2:53 (+3.0%)
Users 909,236 916,922 (+0.9%) 982,313 (+7.1%) 820,365 (-16.5%)
Sessions 1,207,264 1,195,729 (-1.0%) 1,266,999 (+6.0%) 1,068,404 (-15.7%)
Sessions per user 1.33 1.30 (-2.3%) 1.29 (-0.8%) 1.3 (+0.8%)
Avg. session duration 1:41 1:25 (-15.8%) 1:19 (-7.1%) 1:16 (-3.8%)
Page views per session 1.64 1.52 (-7.3%) 1.47 (-3.3%) 1.44 (-2.0%)
Bounce rate 78% 81% (+3.9%) 82% (+1.2%) 83% (+1.2%)

Locations

Location 2019 2020 2021 2022
US 32% 29% (-9.4%) 25% (-13.8%) 28% (+12.0%)
India 17% 19% (+11.8%) 20% (+5.3%) 17% (-15.0%)
UK 5% 5% (0.0%) 4% (-20.0%) 4% (0.0%)

Browsers

Browser 2019 2020 2021 2022
Chrome 76% 78% (+2.6%) 77% (-1.3%) 73% (-5.2%)
Safari 8% 8% (0.0%) 9% (+12.5%) 12% (+33.3%)
Firefox 9% 8% (-11.1%) 7% (-12.5%) 6% (-14.3%)

Device types

Device type 2019 2020 2021 2022
Desktop 88% 88% 86% (-2.3%) 82% (-4.7%)
Mobile 11% 12% (+9.1%) 14% (+16.7%) 18% (+28.6%)

Mobile device type

Mobile device type 2019 2020 2021 2022
iPhone 38% 37% (-3.45%) 40% (+7.89%) 47% (+16.36%)
Google Pixels 2% <1% (-50.00%) <1% <1%

Traffic origins — organic and social referrals

Traffic Origin 2019 2020 2021 2023
Sessions 1,207,264 1,195,729 1,266,999 1,068,404
Organic Search Traffic 85% 89% (+4.7%) 90% (+1.1%) 81% (-9.1%)
Sessions via Social Referral 11,163 13,840 (+24.4%) 11,346 (+1.5%) 48,018 (+3,962.2%)
From LinkedIn 42% 48% (+14.3%) 44% (+6.0%) 16% (-63.1%)
From Twitter 23% 18% (-21.7%) 11% (-52.2%) 7% (-61.5%)
From YouTube 7.5% 13% (+73.3%) 19% (+46.7%) 4% (-79.0%)

Posts analyzing site analytics

For more details about analytics, see the following posts. These posts expand on audience interests and demographics.

About Tom Johnson

Tom Johnson

I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out my API documentation if you're looking for more info about that. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.