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Looking for Corporate Examples of Web 2.0 Engagement

by Tom Johnson on Apr 13, 2008 •
categories: bloggingtechnical-writing

I'm trying to gather as many examples as possible about how companies are engaging in web 2.0 activities. Do you know any companies that are using blogs, wikis, social networks, forums, podcasts/videocasts, or interactive online help? If so, let me know by either adding a comment below or by contacting me. (It doesn't have to be restricted to tech comm examples.)

In May I'm giving a virtual presentation to STC-Phoenix and I hope to use some of this info to liven the presentation up. In case you're interested, my presentation summary is below.

Combining Social Media with Help Authoring

The web landscape has changed considerably in the last several years. Users are no longer passive consumers of information (web 1.0), but instead are active contributors of content (web 2.0). They expect to interact and share information, not only with other users, but with project teams and companies.

Although interactive technologies have flourished on the web, much of the help authoring community remains in the one-way communication model. We treat our users as if they have little or nothing to contribute back.

In this virtual meeting, I'll discuss six of the most compelling technologies that enable users to become contributors: blogs, wikis, social networks, forums, podcasts/videocasts, and interactive online help. We'll discuss the pros and cons of each medium, and how technical writers can use these technologies to better connect with users.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the San Francisco Bay area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.

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