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My STC Summit Presentation and Panel -- "The Art of the Podcast" and Marketing Yourself in a Web 2.0 World

by Tom Johnson on May 30, 2008
categories: general

If you're going to the STC Summit in Philadelphia, check out my presentation on podcasting.

The Art of the Podcast

Room: 111AB
Format: Demonstration
Skill Level: All
Time: Tuesday, 4:30 -5:30 pm

Learn how to capture audio from presentations, in-person interviews, phone conversations, and tutorials and deliver them as professional productions that can build relationships with listeners and strengthen their knowledge.

I have a PowerPoint for this presentation here. Even if you're not into podcasting, but you still read my blog, come up and introduce yourself to me at the conference.

I'm also going to be on a panel about marketing yourself in a web 2.0 world. The title is as follows:

Evangelizing, Proselytizing, and Preaching: Strategies for Marketing Yourself and Your Expertise To Others

Room: 108A
Format: Presentation
Skill Level: All
Monday: 5-6 p.m.

This session will explore ways entrepreneurs and captive employees can market themselves externally (to the greater world) and internally (to their organization) to position themselves as the “go-to” folks for domain knowledge in their niche.

Scott P. Abel, The Content Wrangler
Tom H. Johnson, EMC
Ann Rockley, The Rockley Group Inc.
Chris Hester
Rahel Bailie, Intentional Design Inc.

Both of these sessions are going to be well worth your time (and mine).

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