Adobe DITA World 2018
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Adobe DITA World 2018

What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog

by Tom Johnson on Jul 22, 2009
categories: general

What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog. Ellis is a marketing genius, so I pay attention when he writes on this subject. In this post, he explores a business model behind giving away content for free. You give some content away for free, but in return collect an e-mail address that you pass to your marketing team, who then pitches products to the consumers who received the free content.

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