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Document 360: #1 Knowledge Base Software

What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog

by Tom Johnson on Jul 22, 2009 •
categories: technical-writing

What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog. Ellis is a marketing genius, so I pay attention when he writes on this subject. In this post, he explores a business model behind giving away content for free. You give some content away for free, but in return collect an e-mail address that you pass to your marketing team, who then pitches products to the consumers who received the free content.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the San Francisco Bay area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.

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