Every piece of content matters - an interview with Gerry McGovern | Information & Design
Listened to this podcast last night and this morning. Gerry McGovern talks about the importance of "care words" on a website. These words are the content people are looking for but aren't using in the search engines. He says finding the right words to match what the customer is looking for can make a huge impact on how the customer interprets the relevance of the site. For those non-podcast listeners, Gaffney transcribes the podcast too.
About Tom Johnson
I'm a technical writer based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.