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MEGAComm recording: How to increase awareness of tech comm inside corporate walls

by Tom Johnson on Feb 10, 2022
categories: technical-writing podcasts

I recently gave a presentation called How to increase awareness of tech comm inside corporate walls at the MEGAComm 2022 conference, which is a conference for tech comm professionals in Israel. The recording, slides, and description of my presentation are available below.

Presentation description

How to increase awareness of tech comm inside corporate walls

I’ve been a blogger writing about tech comm for 15+ years, and in that time have increased awareness and education of tech comm to thousands of tech writers globally. However, creating the same awareness about tech comm inside corporate walls has been a different challenge that has frequently eluded me. Like many tech writers, I’ve often felt somewhat invisible to the engineering and product teams, business executives, and other stakeholders around me. It’s easy to feel left out of the loop, to interact with people who have little idea about tech writer processes for authoring and publishing, who don’t understand what we do, where we publish, or who we even are.

Recently, I’ve begun to discover some blogging-like strategies that actually work within the corporate context. Not by creating an internal blog and spamming everyone in the company, nor by trolling corporate interest groups with linkbait. Instead, there are some simple strategies for boosting awareness of tech comm within the corporate context. The strategies require some writing effort and can put you out of your comfort zone, but the formula essentially follows the same strategy for awareness on the web, which is to create relevant content and share it with those around you on a regular basis. Following this formula, others in your company will be aware of doc resources, what you’re publishing, upcoming features, how your group works, your doc challenges, strategies, and more. If you follow these strategies, your group and documentation will be much more visible to those around you.

Video recording

Audio only

If you just want the audio, here it is:

Listen here:


Post series

For a series of posts on this topic, see A hypothesis about influence on the web and the workplace.

Learn more about MEGAComm

To learn more about MEGAComm, see

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

If you're a technical writer and want to keep on top of the latest trends in the tech comm, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.