New Simplifying Complexity article on shaping information into familiar schemas, especially story
Here’s a brief summary:
In previous topics, I analyzed how integrating new information into the larger landscape and conversely distilling information from a larger landscape into smaller units both help to reduce the complexity of information. In this new article, I dive into another technique for simplifying complexity: making information fit a pattern or schema that is familiar to users, especially story schemas. Our mind constantly filters the events, objects, and information around us by ignoring irrelevant information and fitting the important details into mental schemas. These schemas allow us to operate efficiently in what would otherwise be a complex chaos of incoming sensory information. As such, using these schemas simplifies the user experience.
One approach for fitting information into the user’s mental schemas is to look at genre conventions and user expectations, and then follow these same conventions and expectations in the new information. However, this approach does little to exceed expectations in a genre of dissatisfied and frustrated users. A better approach is to fit information into a larger user journey that looks from beginning to end across topics, rather than focusing on one specific topic. This larger, more encompassing journey contains more of a story arc that resonates on a universal level with users.
You can read the article here: Reducing complexity by shaping information into familiar schemas, especially story.