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Newsletter: Content creator ROI, Netlify, Madbot, and Hollywood

by Tom Johnson on May 4, 2023
categories: technical-writing aibloggingnews

Here are the latest tech comm articles and links for May 4, 2023.

What’s missing from the AI workflow: incentives for content creators to provide training data

I’ve been as hyped about AI as others, but there’s one issue I can’t quite wrap my mind around: how do content creators benefit? The two-way street seems to be missing. In my mind, this could be the element that bursts the AI hype bubble and reduces this technology from “total disruptor” to “cool innovation.”

Here’s my general argument in this post:

  • AI bots require training data to be effective. Content creators generate part of the source used for training data.
  • Content creators require some form of ROI (e.g., recognition, attention, revenue) for the content they supply.
  • AI bots will need to provide ROI to content creators to sustain a long-term content source in the future.
  • Since backlinks to creator sites aren’t possible, content creators might create logins and paywalls for content access. In the best scenario, AI will force writers to raise their content to inimitable levels.

Read more >

Netlify implements chatbot assistant by

Netlify implemented a chatbot assistant in their docs. To implement the chat, they used a tool call, which “learns from your docs, code, chat logs, and GitHub issues to generate a chatbot that answer[s] developer questions automatically.” To use Netlify’s chat, you have to authenticate. You can also explore the “Ask AI” button on’s site to get a sense of how the technology works.

These chat implementations point to a growing trend of micro-chats based on a constrained set of content. Will micro-chats with highly constrained and vetted information sources beat out the general chats that seem to integrate and synthesize the entire web?

MadBot Plugin, by Improvementsoft

Improvementsoft released a plugin for Flare called MadBot that uses the GPT APIs to help improve your language. “By using state-of-the-art natural language processing to analyze your content and suggest improvements, MadBot can help you create higher-quality documentation in less time…” A whitepaper explains more details about the plugin, including the intended use cases — the plugin will “convert meeting notes into usable content” and “improve existing writing” and lead to “increased efficiency”. A license for the plugin costs $129/month. A license for Flare itself is $182/month, so this means the plugin costs 70% the cost of the tool itself. Read more >

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Learn more >

Will a Chatbot Write the Next ‘Succession’? by Noam Scheiber and John Koblin

Hollywood creatives plan to incorporate AI-restrictions as they negotiate labor contracts. Writers are mostly worried about stylistic theft. They fear producers will train AI by feeding it the author’s style and then generate a copy following that style. This concern is fairly known. But they’re also concerned about another scenario: AI could create adaptations of literary material for other formats, such as a screenplay from a novel.

Matters of artistic style aren’t present in tech comm, but surely AI might be successful at adapting technical material from one format to another — such as creating eLearning modules or marketing from documentation. Traditionally, one argument for enterprise content re-use has been to repurpose source material in different deliverables: documentation, marketing material, white papers, training, e-learning, webinars, slides, and more. We might see a blurring of boundaries between these categories, as AI might be able to adapt source content into these other formats, following specific instructions about style. Read more >

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

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