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Seeing invisible details and avoiding predictable, conditioned thought (ZAMM series)

by Tom Johnson on Jun 26, 2024
categories: ai creativityinnovationwriting

In this essay, I explore the idea of seeing the unseen aspects of things. I discuss several authors on this topic: Rob Walker, an art critic; Viktor Shklovsky, Russian formalist literary critic; and Robert Pirsig, author of Zen and the Art of Motorcycle Maintenance. My main point is to avoid predictable, conditioned thought by pausing to ask questions about our experiences and the environment around us. In a world where prediction algorithms constantly direct us toward the most likely next word, pushing back and embracing creative ways of seeing and interpreting the world can inject new ideas and perspectives in ways that rejuvenate us.

Read the article here: Seeing invisible details and avoiding predictable, conditioned thought.

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

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