Blog Usability Checklist
Below are some usability tips for your blog. This was by far my most popular post, so you can flip through each tip by clicking the numbers below, or read the expanded version of the post here.
1. Pick a topic for your blog.
2. Encourage comments.
3. Make it easy to subscribe.
4. Include an About page.
5. Present your ideas visually.
6. Keep posts short and to the point.
7. Use subheadings for long posts.
8. Link abundantly
9. Make headlines descriptive.
10. Archive by topic.
11. Include a list of Related Posts beneath each post.
12. Allow users to contact you offline.
13. Present your real viewpoint.
14. Write for your future employer.
15. Include a Top Posts section.
16. Provide an index.
17. Get your own URL and match it to your blog's title.
18. Include a Recent Posts section in your sidebar.
19. Reward commenters for commenting.
20. Post often.
About Tom Johnson

I'm a technical writer based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.