Blogging, Podcasting, and Screencasting: Eight Characteristics to Attract Devoted Followers [Part I]
This podcast is a recording of the Blogging, Podcasting, and Screencasting presentation that I gave to the TransAlpine conference in Vienna in June 2009. In the presentation, I explore what well-known bloggers, podcasters, and screencasters do to inspire readers to become devoted followers rather than just casual subscribers.
Devoted followers stay updated with each new post, podcast, or screencast, eagerly awaiting the next new one. They're intimately familiar with your content and either comment regularly or regularly return to your site. In contrast, casual subscribers may check out the site from time to time (if they even remember the title), but they feel no loyalty to the blogger/podcaster/screencaster. Months could pass without an update and they wouldn't notice.
Rather than explore blogs, podcasts, and screencasts as separate media with their own unique characteristics, I group them together and explore eight common characteristics that make blogs/podcasts/screencasts successful: relevance, story, appropriate revealing, voice, readability, visibility, interaction, and regularity.
If you want to follow the PowerPoint, view it here. It's not sync'ed with the audio, so you just have to guess where I am (but the PowerPoint is mostly visual anyway, since that's my PowerPoint style). Also, because of the length (90 minutes overall), I divided the podcast into two parts. This is part 1.
About Tom Johnson
I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.
If you're a technical writer and want to keep on top of the latest trends in the tech comm, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.