Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox)
Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox). I saw this link from Ivan Walsh. Jakob Nielsen argues that you should write long, in-depth articles on your blog rather than short posts that mostly link to other blogs. If you publish articles, you provide value to your readers and better establish your brand.
About Tom Johnson
I'm a technical writer based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.