Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox)
Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox). I saw this link from Ivan Walsh. Jakob Nielsen argues that you should write long, in-depth articles on your blog rather than short posts that mostly link to other blogs. If you publish articles, you provide value to your readers and better establish your brand.
About Tom Johnson
I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out my API documentation if you're looking for more info about that. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.