Stay updated
Keep current with the latest trends in technical communication by subscribing to the I'd Rather Be Writing newsletter. 5,400+ subscribers

Search results

Input needed:
I'm gathering data about trends in developer documentation for 2020. If you write docs for developers, please take this survey. (You can view the ongoing results here.)

Converting Lurkers into Contributors in Online Communities -- Nielsen's 90-9-1 Rule

by Tom Johnson on Aug 20, 2009 •
categories: web-design

Jakob Nielsen explains that with web 2.0 communities, 90% are lurkers who never contribute, 9% contribute a little, and 1% actively contribute. I wish I knew the secret formula for reversing those statistics. Nielsen mentions a few strategies for improving those stats at the end. One strategy is to take advantage of"read wear," which refers to the natural marks of reading. Online, I believe it means to give more weight or to make more visible content that has more hits. (Thanks to Anne Gentle for the link.)

follow us in feedly