Tiny Tasks and Content Dilution
Gerry McGovern explains that constantly adding tiny tasks to a home page can bury your main message. Each bit of content you add dilutes the importance of the other content.
I would add that the same principle applies to writing. Each word you add to a sentence removes some of the focus from the other words. Sometimes the best way to increase a sentence's emphasis is by simplifying the sentence and removing content around it.
To read Gerry's article, see Web manager: Top tasks versus tiny tasks.
About Tom Johnson
I'm a technical writer based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.