The Value of Content
For the past few weeks, I've been obsessed about building a technology blog for my organization. But this past week I had a sobering wake-up call that has made me rethink what types of content readers find valuable. It turns out, if you look at the metrics for the site, that the blog isn't hardly read at all. Instead, many people read the forums and help content.
Really? Yes, I think in comparing content value, an informative set of help topics is more valuable to a reader than an ephemeral blog post on a random topic.
About Tom Johnson
I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out my API documentation if you're looking for more info about that. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.