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The difference between marketing writing and technical writing in one small sign

by Tom Johnson on Jun 28, 2016 •
categories: technical-writing

On a recent trip to Claire's with my three girls, I saw a sign that captured the distinction between marketing writing and technical writing perfectly.

The difference between marketing writing and technical writing

I love communicating information in a clear, easy-to-understand way, which is why I become a technical writer. Prior to working as a technical writer, I did work as a copywriter for a health and nutrition company. I spent endless amounts of time trying to persuade people to buy protein pills that they probably didn’t need.

I guess the flip side is that now, as a technical writer, I spend a lot of time writing instructions that many people may never read.

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About Tom Johnson

Tom Johnson

I'm a technical writer based in the San Francisco Bay area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.

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