Adobe DITA World 2018
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Adobe DITA World 2018

The difference between marketing writing and technical writing in one small sign

by Tom Johnson on Jun 28, 2016
categories: general

On a recent trip to Claire's with my three girls, I saw a sign that captured the distinction between marketing writing and technical writing perfectly.

The difference between marketing writing and technical writing

I love communicating information in a clear, easy-to-understand way, which is why I become a technical writer. Prior to working as a technical writer, I did work as a copywriter for a health and nutrition company. I spent endless amounts of time trying to persuade people to buy protein pills that they probably didn’t need.

I guess the flip side is that now, as a technical writer, I spend a lot of time writing instructions that many people may never read.

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