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Write the Docs Podcast episode 32: Self-publishing and AsciiDoc, with Mehmed Pasic

by Tom Johnson on Nov 2, 2020
categories: writing wtd-podcasts

Many tech writers are familiar with using AsciiDoc for documentation, but did you know that you can also create fiction and non-fiction books with AsciiDoc, publishing to popular digital formats such as EPUB or PDF, along with HTML? In this episode of the Write the Docs podcast, we chat with Mehmed Pasic from Manning Publications about self-publishing, AsciiDoc, collaborative workflows between authors and editors, trends in book publishing, the most popular devices for consuming content, book versus video formats for technical content, and more.

Topics discussed

  • Workflows for writers and publishers during content development, review, and publishing
  • Formats used in content authoring/editing (e.g., MS Word, AsciiDoc), and transformation to publishing outputs (XML, HTML, EPUB)
  • How AsciiDoc differs from other formats – and advantages it brings with the publishing process
  • The value publishers provide even though many tools (e.g., like AsciiDoc) enable non-publishers to create digital outputs like MOBI, EPUB, PDF themselves
  • Benefits of reading a specific book versus jumping around in different chapters in an entire library
  • The highest-earning publications and their impact on publisher revenues
  • The devices readers prefer to use when consuming digital content (e.g., tablet, laptop, smartphone)
  • Strategies for slicing up content into consumable amounts that can be read during lunchtimes and commutes
  • Whether video or books sell better and why, and for which types of content
  • Whether MOBI or EPUB format is more popular and why


Book giveaway

All WTD podcast listeners can receive a 35% discount code on any books from Manning Publications when using the discount code podwritedoc20.

Additionally, we also have a free book code for the first 5 people to head to the WTD Slack #podcast channel and show us how they listen to the show.

You can view the original podcast post here: WTD Episode 32: Self-publishing and AsciiDoc, with Mehmed Pasic.

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

If you're a technical writer and want to keep on top of the latest trends in the tech comm, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.