The popularity of how-to podcasts
The Photoshop TV podcast receives about 2 million downloads a month. If you create a podcast with a how-to focus, your popularity will explode. People search for information, research, knowledge. They want to learn how to do things. http://www.printondemand.com/MT/archives/008610.html
I think all the podcasts on the idratherbewriting should convey this how-to focus -- as much as possible anyway. Most topics are really how-to, although they aren't titled as such.
About Tom Johnson
I'm a technical writer based in the San Francisco Bay area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.