Writing for the Web — Ian Koss, Founder of Ink19.com
Ian Koss is founder of Ink19, which was at one time one of the largest free music magazines in the U.S. His team began publishing in the early 90's in the traditional print medium, but changed to an online format as the Internet emerged. In this podcast, Ian explains how the online medium required their writers to rethink and restructure their writing.
In this podcast, Ian talks about such topics as the transience of print versus the permanence of content online, attention spans, online structure and layout, metadata, search engine optimization, semantic markup, single-sourcing and XML, readership anonymity, tracking users, profitability, banner ads, linking, designing for a range, milisecond judgment, the sense of incompleteness, and unpredictability.
About Tom Johnson
I'm a technical writer based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.