More Topics
Using Blogs as CMS
- Set up parent and child pages
- Call list subpages function in sidebar
- Use posts more than pages
- Define user roles
Building Subscribers
- Write interesting posts
- Link to highly-read blogs
- Comment on other blogs
- Add blog to e-mail signature
Sponsored content
Generating Frequent Content
- Stay engaged
- Keep posts short
Most Common Reservations
- Time
- What to say
- Fear of the unknown
- Confusion about setup
- Not convinced of returns
About Tom Johnson

I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.