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by Tom Johnson on Apr 19, 2007 •
categories: technical-writing


Using Blogs as CMS

  • Set up parent and child pages
  • Call list subpages function in sidebar
  • Use posts more than pages
  • Define user roles

Building Subscribers

  • Write interesting posts
  • Link to highly-read blogs
  • Comment on other blogs
  • Add blog to e-mail signature

Generating Frequent Content

  • Stay engaged
  • Keep posts short

Most Common Reservations

  • Time
  • What to say
  • Fear of the unknown
  • Confusion about setup
  • Not convinced of returns
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