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A List Apart: Articles: Content-tious Strategy

by Tom Johnson on Jul 17, 2009
categories: technical-writing

A List Apart: Articles: Content-tious Strategy. This looks to me like a seminal post in the content strategy movement. Jeff Macintrye is both witty and articulate. Content strategy is a good way of thinking about our profession. It's a lot sexier term than "technical communication" and encompasses more. Content strategy feels more like the direction people who shout "I'm more than just a writer" have been trying to head for years. Thanks to Geoff Sauer at for the tip.

About Tom Johnson

Tom Johnson

I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out my API documentation if you're looking for more info about that. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.