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Videocast: Micro content and Flare -- Conversation with Kate Schneider

by Tom Johnson on Mar 21, 2021
categories: technical-writing podcastswriting

In this videocast, I chat with Kate Schneider about micro content and Flare. Kate shares micro content examples from her current documentation and explains the strategies she considers when creating micro content. She shows specifically how to leverage analytics in determining micro content topics.



If you prefer audio only, here’s the link:

Listen here:

Note that this post was sponsored by Flare.

Try it out yourself

Kate shared some examples from her current documentation at Maxar. To view some examples of micro content in search, go to and search for the following:

  • multispectral
  • WMS
  • exploit
  • imageconnect
  • arcgis

Here’s an example:

Example of a snippet for the term multispectral
Example of a snippet for the term "multispectral"

Podcast topics

Here are a few topics we cover in the podcast:

  • What is micro content and why would someone care about it?
  • Examples of micro content in search engines
  • Examples of micro content in Flare
  • How to make decisions about what micro content to create
  • How to connect analytics with micro content
  • Content re-use strategies with micro content and long-form content
  • Time required to create micro content
  • Micro content as a key differentiator among help authoring tools

About Kate Schneider

Kate Schneider is a senior technical writer at Maxar Technologies as well as a MadCap Flare consultant. She’s currently based in Colorado, soon moving to Southern California.

About Tom Johnson

Tom Johnson

I'm an API technical writer based in the Seattle area. On this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, AI, information architecture, content strategy, writing processes, plain language, tech comm careers, and more. Check out my API documentation course if you're looking for more info about documenting APIs. Or see my posts on AI and AI course section for more on the latest in AI and tech comm.

If you're a technical writer and want to keep on top of the latest trends in the tech comm, be sure to subscribe to email updates below. You can also learn more about me or contact me. Finally, note that the opinions I express on my blog are my own points of view, not that of my employer.