Podcast with Alan Houser -- Candidate for STC Vice President

Listen here: Alan Houser I recently interviewed Alan Houser, candidate for STC vice president, in a podcast about his perspectives and plans for the STC. Both Alan and Vici Koster-Lenhardt are running for this position. I asked each of them the following five questions: What's one of the greatest challenge STC members face right now. Any solutions? What would you like to see differently in the STC? Local chapters strugg...

Podcast with Victoria Koster-Lenhardt -- Candidate for STC Vice President

Listen here: Victoria Koster-Lenhardt In this podcast, I talk with Victoria Koster-Lenhardt, candidate for STC vice president, about her perspectives and plans for the STC. Both Alan and Victoria Koster-Lenhardt are running for STC vice president. I asked Victoria following five questions: What's one of the greatest challenge STC members face right now. Any solutions? What would you like to see differently in the STC? L...

Lots of Conferences Taking Place

Ben Minson and me at the last STC Summit Have you noticed how many good conferences are scheduled lately? I remember a couple of years ago, when Doc Train conferences ended, and some of us thought the STC Summit was approaching its last time -- I thought conferences would become extinct. Today there are almost too many conferences. Here are some of the interesting looking conferences taking place within the next couple of months: SXSW In...

Trends in Search Engine Optimization -- Shifting from Search to Social?

In The Big Shift from Search to Social, Anne Gentle notes the growing problem with Google's search and trends towards alternative search sources, such as social networks like Facebook. She links to an stirring NY Times article called The Dirty Little Secrets of Search, which I recommend reading. The Dirty Little Secrets About Search, from the NYTimes The NYTimes article exposes how search engines are gamed, and how search engines can als...

Post-Publishing Word Count Can Be Three Times as Long

Recently I've been playing more of a blogger role at my job, doing more user awareness than user education. This will only increase during the coming months, and if I do a good job, I might finally show the importance of this neglected role. Part of the reason we're doing more user awareness is because we've suddenly published dozens of new websites, tools, and other technical solutions, and we're trying to help the general membership com...

I am perhaps finishing my basement, someday

My wife wants to finish our basement so badly that she registered for a local eight-week course on how to finish your basement. As the first class approached, she realized how difficult it would be for me to nurse the baby while she learned about framing, plumbing, electricity, and so forth. So I agreed to go instead. I had been putting off finishing my basement for a long time -- two years now -- because it's costly and I never seem to h...

WordPress Tips: Alternatives to Akismet, Design Software, and Dummy Content

I have three WordPress tip videos for you today. Alternatives to Akismet for Blocking Spam Akismet, the plugin that blocks spam and is included in WordPress by default, is not really free if you have any kind of advertising, product or service, or high traffic. In this video, I show you a free alternative: antispambee. Headway -- A WordPress Theme with Design Software One of the interesting WordPress themes out there is H...

The Enterprise Help Authoring Problem

In my organization, we're in the middle of trying to come up with a solution to address enterprise-wide help authoring. Currently we have a lot of pocket groups of writers working in silos. We think an enterprise-wide solution that unifies help authoring would be a step forward. Siloed help authoring (left) versus a unified help authoring strategy (right). How do you make this shift? I would love if it someone could recommend a solution. ...

"Powerful as a consumer, lame as an employee"

We're powerful as consumers, lame as  employees. Kai Weber posted an interesting idea from Geoffrey Moore called the Big Disconnect. The gist of the idea is this: How can it be that I am so powerful as a consumer and so lame as an employee? (See How can you exploit the Big Disconnect.) This idea rings true to me, as I think it often does when you start out as a consumer of a product and then transition to an employee of the company produ...

Formalizing My Help Strategy

In this post I'm putting together a more formal help strategy. In a previous post, I started to explain my approach to help authoring. I'm trying to flesh this out into a more developed and detailed -- but not too long -- statement about how I do help. This information would be useful both to project managers as well as other writers I work with. I would appreciate any feedback. Help Strategies Because users have different skill levels a...

The Problem of Free and the Long Tail of Content Production

Internet users have grown accustomed to free content. But this is not without its problems. Jeff Chandler used to produce a Weekly WordPress podcast. His last podcast, "I tried," is dated back in December. It's a long, tired explanation about the difficulties of pouring so much energy into an endeavor that has no substantial financial return. As he moves toward marriage and maintains a full-time job, the amount of free time he can devote ...

From DITA to VITA: Tracing Origins and Projecting the Future

With my recent reflections on long versus short text, a comment by Michael O'neil made me wonder whether the “reading to do” mode equated with DITA's task type, and whether the “reading to learn” mode equated to DITA's concept type. In researching this, I stumbled across a goldmine of an article on the History of DITA. The article (mostly by Bob Doyle) traces the evolution of structured authoring from its earliest attempts in the 1960s th...

Making Help Content Enjoyable to Read -- Impossible Quest?

In my previous post ("Less Text, Please"), I argued that users want shorter texts. I also explained how social media and Internet sites have possibly rewired our brains to incline us toward shorter content -- according to some, our gnat-like attention spans can only consume a few short paragraphs before tapping out. The Onion has a great parody of how a single block of uninterrupted text causes mayhem for readers ("Nation Shudders at Larg...

Free Ticket to Intelligent Content 2011 Conference

Scott Abel has given me a free ticket for the 2011 Intelligent Content conference to give away on my blog. The Intelligent Content conference is held February 16-18 in Palm Springs, California. To win the ticket, leave a comment on this post explaining what intelligent content is in your own words. Tomorrow morning I'll randomly select one of the comments to win, so be sure to leave your comment sometime today.

Less Text, Please: Contemporary Reading Behaviors and Short Formats

Yesterday I had a meeting with some managers about a series of quick reference guides that I had been preparing. If you remember, much of my callout post referred to a strategy about callout design. It was the same project. (The team actually went with bubble callouts rather than my minimalist callouts, but that's another story.) During the meeting, as the team looked at the callouts on the quick reference guides, they felt there was too ...