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Inline ads -- updated advertising offerings

by Tom Johnson on Apr 2, 2022 •
categories: technical-writing

I updated my advertising options a bit and am now offering inline ads.

Inline appear directly within the post body. They also include an article link below the graphic. Here’s an example:

Inline ads
Inline ads example. These ads blend in with the same style and branding as the content. They appear on nearly every page on my site, directly within the reader's view.

For more details, see Inline ads on my Advertising info page.

I introduced this new ad space because I think the sidebar is becoming less noticeable to readers. People tend to see only what’s in the post body, so the inline ads are more inline with content. I’ve had several advertisers who just don’t see enough clicks in the sidebar to continue advertising, so I decided to try making ads more visible.

Inserting an ad into the post body required me to manually add a tag to every single post and page on my site, which required quite a bit of time. In my tests last week, the inline ads did perform quite well. However, pricing these ads higher ($1,800/year) turned people off. Most seemed to prefer the sidebar ad only ($1,000/year), presumably for the lower cost.

For readers who hate ads, sorry, yes these inline ads are more intrusive to reading. However, they aren’t interstitial ads that suddenly expand to fill the entire screen, nor are they annoying popups that have an invisible close button. The ads are related to tech comm products and services and hopefully aren’t worse than an occasional commercial on TV. (If you really dislike ads, you can read content through getpocket.com or simply install an ad blocker.)

If you have a tech comm product or service that you’d like to make more visible to tech writers, consider an inline ad. I also have other advertising options available as well, which you can read about on my Advertising page. Feel free to reach out to me with any questions.

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About Tom Johnson

Tom Johnson

I'm a technical writer / API doc specialist based in the Seattle area. In this blog, I write about topics related to technical writing and communication — such as software documentation, API documentation, visual communication, information architecture, writing techniques, plain language, tech comm careers, and more. Check out simplifying complexity and API documentation for some deep dives into these topics. If you're a technical writer and want to keep on top of the latest trends in the field, be sure to subscribe to email updates. You can also learn more about me or contact me.

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